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THE MAHFOUF POP-UP HOTEL AT THE BHV!

14 April 2025 by Flora

French influencer and businesswoman Léna Situations arrives at BHV with her Hôtel Mahfouf brand.

From April 5 to 27, Léna Mahfouf, aka Léna Situations, transforms the BHV Marais into a hybrid between boutique, café and immersive experience with her XXL pop-up: “Le Bazar de l’Hôtel Mahfouf”. A nod to the famous Bazar de l’Hôtel de Ville, and a new step for the lifestyle and fashion brand she launched in 2022.

On site, Hôtel Mahfouf doesn’t do things by halves: six shop windows, two corners, a 125 m² pop-up and even a coffee shop on the 3rd floor, on the theme “Early Check-in, Late Checkout”.

Each pop-up launched by Léna Situations has its own unique immersive universe, like a little world in its own right. She doesn’t just sell clothes: she tells a story around her brand, with concepts that are always well thought-out and highly visual (La Piscine, La Boîte Postale, Room 14, etc.). Her pop-ups are conceived as moments to experience, not just sales spaces. People come to buy as much as to take a photo, enjoy a moment with friends, or feel “in the universe” of Léna.

AMI MARAIS BOUTIQUE JOINS FORCES WITH LOCAL BUSINESSES

11 April 2025 by Flora

To mark its arrival in the Marais, AMI is launching a series of initiatives rooted in the local spirit.

With the opening of its flagship store at 96 rue de Turenne, the company founded by Alexandre Mattiussi is strengthening its ties with the neighbourhood by teaming up with four iconic brands. Cafes, artisan bakeries, florists and greengrocers are all decked out in the AMI colours, offering new experiences and special-edition creations.

The bistro Le Progrès is adopting the brand’s famous stripes on its napkins and parasols, while Petite Île, a Franco-Taiwanese bakery, is dressing up its breads and sweets in exclusive packaging. O’Fleurs d’Églantine, a committed florist, has designed a bouquet inspired by AMI, and Jardin des Délices has revamped its stalls with a dedicated visual identity. This AMI-style celebration pays tribute to the energy of the Marais and the people who bring it to life every day.

At the same time, AMI is presenting Chemin-Croisé, a book by photographer Olivier Kervern, which paints a sensitive portrait of the district through its inhabitants and iconic landmarks. A limited edition of the book will be available from 12 April in the shop and on display at the Yvon Lambert bookshop until 20 April. Finally, an interactive game entitled L’AMI du quartier invites the curious to explore the streets of the Marais in search of hidden illustrations by Alexandre Mattiussi.

MAISON&OBJET 2025 SALON

21 January 2025 by Flora

This edition of the Maison&Objet fair was a true whirlwind of creativity, innovation, and sustainable commitment.

At the heart of the event, the Craft space showcased a laboratory of bold ideas, driven by a new generation of designers who are both engaged and innovative.

The fair also offered a unique immersive experience, with interactive installations and creative workshops that allowed visitors to fully experience innovation in action.

In short, Maison&Objet confirmed that design goes far beyond aesthetics: it is a discipline where innovation, ethics, and the search for meaning come together to create spaces full of emotion.

LE CARTEL, THE BOUTIQUE THAT COMBINES ART AND FASHION

13 November 2024 by Flora

Discover THE Marais boutique that combines art and fashion in one place.

Montreal-based Frenchman Pierre Sauvage founded Le Cartel in 2015. It was his passion for art and love of fashion that motivated him to create his textile brand. His speciality? Collaborating with different artists to offer a variety of universes. Drawing, painting, street art, graphic design, photography and tattooing… Le Cartel defines itself as an artistic collective that brings together talent and creativity of all kinds.

It was on a sunny afternoon that the Lemens & Partners team stumbled across this address. Opened in April 2024 in the Marais district, it is the first for the brand to be based internationally. To celebrate, Le Cartel is offering its visitors a collection called ‘PARIS EST UNE FÊTE’, a collaboration between 24 Parisian artists.

Big and bright, the shop quickly caught our eye. With posters displayed throughout the space, a large corner sofa on the 2nd floor and a shelf filled with bottles of wine designed by artists… We immediately felt at home.

Part clothing shop, part urban art gallery, Le Cartel’s retail space is simple and uncluttered. The colours of the paintings and clothes decorate the shop. The atmosphere is modern with the simple furniture, fresh with the white walls and pop with the urban art creations. We recommend a visit!