RICOLA, THE SWISS ALPS IN THE HEART OF PARIS
Inaugurated in November 2022, it embodies a bold, high-impact marketing strategy designed to strengthen the direct link with consumers.
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HEETCH IN COLLABORATION WITH BAR SULLY
In June 2025, Heetch is launching a first-of-its-kind initiative in Paris: an ephemeral bar in the former Le Sully restaurant.
LONGCHAMP OPENS ITS CAFÉ IN THE HEART OF THE MARAIS
Until 2 September 2025, the Café Longchamp invites visitors to discover the French art of living combined with the world of luxury leather goods.
THE MAHFOUF POP-UP HOTEL AT THE BHV!
French influencer and businesswoman Léna Situations arrives at BHV with her Hôtel Mahfouf brand.
AMI MARAIS BOUTIQUE JOINS FORCES WITH LOCAL BUSINESSES
To mark its arrival in the Marais, AMI is launching a series of initiatives rooted in the local spirit.
THE RETURN OF SAINT LAURENT RIVE DROITE
After a year of renovation, Saint Laurent Rive Droite reopens its doors to the public with a brand new design.
