The Lemens & Partners team visited Le Chocolat des Français’s fourth Parisian boutique, which opened two months ago in the Marais.
The space is characterised by colour, with walls perforated from floor to ceiling displaying the chocolate bars as if they were works of graphic art. It creates a world that is consistent with the brand: cheerful and instantly recognisable.
Le Chocolat des Français, founded by Matthieu Escande, Paul-Henri Masson and Vincent Muraire, is a brand built on a bold aesthetic featuring pop-art illustrations, collectable packaging and a visual identity that transforms chocolate into a cultural artefact as much as a gourmet treat.
Here, the brand’s visual identity extends beyond the packaging, permeating the entire space.
At Lemens & Partners, we design and lead bespoke retail tours to help you observe what works elsewhere and build the retail of tomorrow. We also support companies in recruiting the creative profiles capable of bringing these experiences to life.
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