Lemens&Partners

Passionate about Creativity and Talent

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BUMBLE x GOODNEWS: THE NEW COFFEESHOP PERFECT FOR A DATE

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Dating app Bumble is teaming up with GoodNews in Saint-Germain-des-Prés to create the perfect new coffeeshop for a date.

A sunny collaboration

A bright yellow shop front, an exclusive ‘Bumble Latte’ drink with turmeric, events organised to help you enjoy your best date ever… Bumble is planning to brighten up our days. It’s an unexpected collaboration, but one that makes perfect sense. Between this caring dating app (where women make the first move) and this café whose mission is to bring only good news, there was no doubt that this project was a good idea.

Dating app invests in the search for love

As well as offering a sweet and savoury menu, Bumble is taking advantage of this association to organise fun events for its users. From DJ sets and talks to themed evenings, the app is transformed into a real IRL meeting place.

In a romantic and relaxed setting, Bumble has come up with an ingenious concept that is sure to impress singles looking for love.

115 Boulevard Saint-Germain, 75006 Paris
Open from 7.30am to 8.30pm until 11 August.

DISCOVER THE ON FLAGSHIP, ON CHAMPS-ELYSÉES

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On Running on the Champs-Elysées is over 1,500m², 3 floors and a symbol of ambition.

Warmly greeted by the sales staff waiting at the front door, we quickly discover a spacious, uncluttered boutique. With its reputation for innovation, On is once again bringing its creative vision to life in this shop with its modern design. For their largest shop on the world’s most beautiful avenue, the Swiss brand drew inspiration from the city’s textures and materials to design the shop. Founded on and for the running culture, On quickly made its mark on the sportswear market with its cloud soles. It’s an unprecedented innovation that’s perfectly suited to the sometimes tough Parisian cobbles. Challenge accepted!

‘The Avenue des Champs-Elysées is a legendary location for Parisians and tourists from all over the world. This space allows us to exhibit a wide range of collections, and we have placed particular emphasis on design, a new vector for presenting our range of clothing’.

Diana Dowling, head of retail design chez On Running.

Spread over 3 levels, the ground floor welcomes visitors with capsule collections, limited editions and collaborations. Currently on display are pieces selected by the multi-talented artist and current brand ambassador Zendaya. There are also items created for the Paris 2024 Olympic Games. The space is very large, and the colours and materials are industrial, highlighting the brand’s products.

Like an exhibition, the basement showcases running. The first thing you notice is the sober, functional design. The metal cupboards highlight the pairs of shoes. Mannequins dressed in sportswear are running. The shoes are broken down to explain the different materials and techniques that make this brand so unique.

The tennis court and lifestyle space is on the second floor, accessible via a staircase or by lift. With Roger Federer as a minority shareholder in the Swiss brand, On is aiming high and hitting the sportswear market hard. This powerful partnership takes pride of place on the first floor, where Roger’s tennis products are on display.

Out of curiosity, the Lemens team tried on these famous cloud shoes. We quickly realised why we were seeing so much of them on people’s feet… Challenge accomplished!

65-67 avenue des Champs-Élysées, 75008 Paris
Open Monday to Saturday from 10am to 9pm, and Sunday from 10am to 8.30pm.

PARC DES NATIONS: THE JOURNEY CONTINUE WITH CANADA & INDIA

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The Lemens water polo team continued their journey around the different fan zone of the Paris 2024 Olympics games.

India house

Likely the most elegant of houses at la Villette, India showcases not only their athletes but also their excellent craftsmanship. 

Be sure to look up during your visit to admire the beautiful decorative installations. Spend some time observing the weavers working on their looms or the demonstration of traditional print making.

Taste the Indian delicacies while taking in a concert or watching a national hero. 

India house is a delicate sports lovers experience of the Paris 2024 Olympics. 

Canada Olympic House

Welcome to Canada

The north has invaded the north of Paris! Walking into this house is like landing at Pearson airport in Toronto or Trudeau airport in Montreal. Red and white are the recommended colours and the maple leaf the preferred print.

You can watch the national champions while drinking a cold beer on the terrace or discover the exclusive Lulu Lemon collection for the Paris 2024 Olympics.

Activities are limited, but there’s free authentic Canadian poutine. 

The Parc des Nations is open until 11 August from 10am to midnight for the Olympic Games.
From 29 August to 8 September, also from 10am to midnight for the Paralympics.

Olympic Games
Outdoor areas, 10am to 11pm
Great Hall, 10am to 2am

Paralympic Games
Grande Halle, 10am to 2am

PARC DES NATIONS: FIRST STOP, FRANCE

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The National Olympic Committees (NOCs) are also taking advantage of Paris, and more specifically La Villette and its park, to showcase the culture, athletes and traditions of various national houses during the 2024 Olympic Games.

Club France

First stop, Club France, the biggest fan zone calls to sports lovers and invites them to an exceptional experience at La Villette. Spread over the vast park, visitors can discover a variety of activities. From archery to field hockey every Olympic sport is demonstrated. Visitors can spend the entire day, watching the games on the big outdoor screen, all the way into the night with live concerts.

The Grand Hall houses different Olympic partner stalls, where you can shoot hoops, or demonstrate your handball skills via VR. 

The atmosphere is dynamic with and overall feel of French festivities.

LVMH at Club France

LVMH, a premium partner of the Paris 2024 Olympic Games, showcases their craftsmanship in the Grand Hall at La Villete. The luxury group brings their “savoir faire à la Francaise” and their long heritage to the sports world through an exhibit featuring their work. Get an up-close view of Berulti’s opening ceremony apparel for the French Olympic team, the Olympic medals designed by Chaumet or the elegant red dress for the opening ceremony by Dior.

Decathlon Playground

The French sports group couldn’t be kept away from the fun. Official partner of the Paris 2024 Olympic games, Decathlon has set up a vast playground for the young and less young at La Villette. Every day there is a lineup of events to entertain including live demonstrations, concerts and lots of fun activities.

The brand has created a dynamic space where you can play, relax and watch the games.

Moving through the entry tunnel and into their park, we can see that blue is the colour of celebration at Decathlon.

The Parc des Nations is open until 11 August from 10am to midnight for the Olympic Games.
From 29 August to 8 September, also from 10am to midnight for the Paralympics.

Olympic Games
Outdoor areas, 10am to 11pm
Great Hall, 10am to 2am

Paralympic Games
Grande Halle, 10am to 2am

LOUIS VUITTON ON THE CHAMPS-ELYSÉES CELEBRATES THE PARIS 2024 OLYMPIC GAMES

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For the Paris 2024 Olympic and Paralympic Games, Louis Vuitton is decorating the facade of its Paris flagship store for the event.

LVMH, premium partner of the 2024 Games, is celebrating this unprecedented collaboration by displaying the Louis Vuitton monogram in the colours of the Paris Games.

Renowned for its increasingly innovative and spectacular sets and scenography – notably its installation with Japanese artist Yayoi Kusama – Louis Vuitton is marking the return of this international event to the City of Lights.

101 Avenue des Champs-Elysées, 75008 Paris
Open 7 days a week
10am – 8pm except Fridays at 6pm

ADIDAS EUROPE’S BIGGEST FLAGSHIP ON THE CHAMPS-ELYSÉES; A CHALLENGE OF SPORTS

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With just a few days to go before the Paris Olympic Games, the Lemens & Partners team takes a look at the innovative ‘Home of Sports’ concept for Adidas’ largest flagship store in Europe.

In a few figures, the Adidas shop on the Champs-Elysées has 2,820 m², 3 floors and 105 employees. A space dedicated to sport and lifestyle, with an easy-to-follow itinerary and checkouts on every floor. As well as being perfectly laid out to make the experience as pleasant as possible, Adidas is ideally located. Right in the heart of the Champs-Elysées, the brand boasts large bay windows that encourage visitors to come and explore the shop.

Two worlds, sports and lifestyle, merged into one: Adidas invites customers to enjoy an immersive and creative experience.

We quickly discover an industrial space, with a raw style and concrete and metal walls, highlighting the colours of the products. A style reminiscent of urban sports. As soon as you enter, you feel the brand’s dynamics, with mannequins celebrating current sporting events. Adidas focuses on football, with shirts and statues of world-famous athletes such as Lionel Messi, Ousmane Dembélé and Jude Bellingham. In the basement, running, athletics and fitness take centre stage. Running is given a premium place with the ‘Run Lab’. Adidas has come up with the brilliant idea of installing two immersive treadmills where you can test your performance and products to find your ideal pair of shoes.

In terms of customer experience, Adidas has set up a ‘Made For You’ custom corner, where visitors can personalise products purchased in shop or brought in by themselves. Embroidery, patches, painting and engraving are all possible ways of transforming a product to your own taste.

The entire space on the first floor is dedicated to a Adidas lifestyle. Here you can discover Originals, capsule collections with other brands, pairs of Samba, Spezial, Campus and Gazelle displayed on several shelves… As well as offering a sales area, Adidas pays particular attention to its visitors and their well-being. The space on the first floor invites visitors to take their time, to sit back and enjoy a relaxing environment right in the heart of Paris’s longest avenue.

This floor also offers a magnificent panoramic view of the Champs-Elysées, enough to impress many a visitor.

88 Avenue des Champs-Elysées
Open 7 days a week
10am – 10pm