Lemens&Partners

Passionate about Creativity and Talent

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NIKE, THE HOUSE OF INNOVATION STRIKES AGAIN

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‘Balling out’, Nike’s innovative new façade on the Champs-Elysées.

Nike has surprised us once again with a new spherical façade overlooking the Champs-Elysées. Bold and innovative, Nike lives up to its name as the House of Innovation.

With its striking, original and intriguing design, the Nike facade is like a work of art. More than a product brand, Nike is selling a way of life. It is clear that the brand wishes to target a more luxurious and upmarket clientele. They don’t just want to sell a product, they want to sell the whole experience.

Nike House of Innovations
79 Avenue des Champs-Elysées, 75008 Paris
Open 7 days a week from 10am to 9pm – 8pm on Sundays

BAR & BOUTIQUE, BREITLING AWAITS YOU

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Breitling intends to maximise its visibility by opening a 400 m2 pop-up store on the popular Champs-Elysées avenue during the Paris 2024 Olympic Games.

While awaiting the completion of work on their next address on the Champs-Elysées, Breitling is decorating the walls of the former Levi’s boutique. Divided into 3 floors, this shop for the Swiss brand invites us to take our time and immerse ourselves in its iconic universe. Greeted by an agent, we face a staircase that invites us to discover the basement.

Once downstairs, you feel right at home. Like a club that welcomes its members, Breitling offers a variety of areas for entertainment and relaxation. On one side, we have a lounge with armchairs, a library, a sofa and a screen. On the other, we have an area dedicated to lifestyle collaboration with Deus Ex Machina. In between, we have a bar-lounge area with a cosy, subdued atmosphere, offering customers refined refreshments.

“The opening of our temporary pop-up on the Avenue des Champs-Élysées is an exceptional opportunity for Breitling to share our passion for watchmaking with the community of watch lovers in Paris.”

Edouard D’Arbaumont , Directeur Général de Breitling Europe du Sud

From the ground floor to the first floor, the luxury brand offers a selection of watches and services such as strap changes. The “Care bar” on the first floor offers Breitling customers a watch repair and/or maintenance service. This initiative once again demonstrates the special attention the brand pays to its customers.

Two motorbikes have also been installed on 2 floors of the boutique in collaboration with Triumph Motorcycles Limited.

This initiative heralds the opening of a permanent shop in 2025, two numbers away, at 78 avenue des Champs-Élysées.

76 avenue des Champs-Elysées, 75008 Paris.
Open until 11 August, from 10.30 am to 6.30 pm

OMEGA INSTALLS A PAVILION IN PARIS BERCY FOR THE 2024 OLYMPIC GAMES

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The Swiss luxury watchmaker invites you to enjoy an immersive experience during the 2024 Olympic and Paralympic Games.

Located in the Parc de Bercy, the luxury brand OMEGA had the brilliant idea of setting up a Pavilion for the 2024 Olympic and Paralympic Games. Free and open to all, the Pavilion allows visitors to immerse themselves recreationally in the world of timekeeping. Like a museum, the brand is showcasing its role as Official Timekeeper of the Olympic and Paralympic Games since 1932.

Right from the start of the queue outside the Pavilion, OMEGA recounts the highlights of its history with the Olympic and Paralympic Games. A powerful legacy which today celebrates its 92nd year of partnership.

Latest-generation innovations

Once inside, a hostess welcomes us and explains how some of OMEGA’s most important timekeeping equipment works, with key figures. We are then invited to watch an introductory film about the brand.

Throughout the tour, we discover the major innovations of this official partnership. We start with an immersive “Race of Champions” experience where everyone can test their sprinting skills. Thanks to a 10m running track and a simulated stadium, participants can experience the race for themselves. Once placed on real starting blocks, they can virtually compete with real athletes and compare their times.

OMEGA then uses Artificial Intelligence to produce a video and publish it on social networks.

From the electronic start gun to the new Scan’O’vision ultimate photofinish camera and the Dernier Tour bell, OMEGA is dedicating a wall to their timing innovations.

“Throughout its history, OMEGA has always been a pioneer as the Official Timekeeper of the Olympic Games”

Alain Zobrist, directeur général d’OMEGA Timing.

An immersive experience

The experience continues with swimming-related innovations. You first dive under the water of a pool to discover underwater technologies before trying out diving innovations. From Michael Phelps to Léon Marchand, OMEGA also highlights their greatest ambassadors through biographies in lockers and videos.

The Omega Pavilion is open to the public from 10am to 10pm every day of the Olympic and Paralympic Games. This includes the dates 27 July to 11 August and 28 August to 8 September 2024. Admission is free of charge.

BUMBLE x GOODNEWS: THE NEW COFFEESHOP PERFECT FOR A DATE

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Dating app Bumble is teaming up with GoodNews in Saint-Germain-des-Prés to create the perfect new coffeeshop for a date.

A sunny collaboration

A bright yellow shop front, an exclusive ‘Bumble Latte’ drink with turmeric, events organised to help you enjoy your best date ever… Bumble is planning to brighten up our days. It’s an unexpected collaboration, but one that makes perfect sense. Between this caring dating app (where women make the first move) and this café whose mission is to bring only good news, there was no doubt that this project was a good idea.

Dating app invests in the search for love

As well as offering a sweet and savoury menu, Bumble is taking advantage of this association to organise fun events for its users. From DJ sets and talks to themed evenings, the app is transformed into a real IRL meeting place.

In a romantic and relaxed setting, Bumble has come up with an ingenious concept that is sure to impress singles looking for love.

115 Boulevard Saint-Germain, 75006 Paris
Open from 7.30am to 8.30pm until 11 August.