Lemens&Partners

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retail

Marc Jacobs Creates a Sensation at Galeries Lafayette Haussmann

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From 16 October to 11 November 2025, Marc Jacobs unveils JOY, a pop-up that transforms the space into a vibrant bubble of colour, art and whimsy. A monumental turquoise-blue structure, resembling an oversized flower, opens like a portal at the entrance of Galeries Lafayette Haussmann.

At the heart of this installation, the brand presents an exclusive capsule collection designed in collaboration with three leading contemporary artists: David Shrigley, Derrick Adams and Hattie Stewart. Their distinctive graphic languages bring a boldly artistic dimension to each piece. Clothing, bags, trainers and skateboards become playful, joyful canvases for expression.

The scenography plays a central role in the experience: organic shapes, vivid colours and stylised canine mascots create a playful environment designed to catch the eye and encourage interaction. More than a simple retail space, the pop-up behaves as an immersive installation where shopping blends seamlessly with art and emotion. Additional collaborations with Converse, SHUT, Moleskine, Crayola and Maxbone extend this spirit of collective creativity, helping to build a coherent ecosystem around the theme of joy.

Visitors encounter a truly compelling experience: a space with strong narrative value, capable of engaging the public well beyond the act of purchase. JOY reaffirms Marc Jacobs’ ambition to turn the pop-up into a creative playground where fashion is expressed with humour, freedom and exuberance.

Located within the already highly frequented Galeries Lafayette Haussmann, the brand maximises its visibility by prioritising emotion, scenography and interaction over a traditional product-led display.

Tom Ford Beauty: The First European Boutique Opens in Paris

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Tom Ford Beauty has arrived in Europe with the opening of its first beauty boutique, right in the heart of Paris.

From the moment you walk in, the store’s design reflects Tom Ford’s unique style, architectural, minimal, and bold. A marble table stands in the center of the space, a clear nod to the brand’s fashion shows. This strong material highlights the colourful perfume bottles, displayed like pieces of art.

The customer experience is central to the store. The expert team is warm, attentive, guiding visitors through a true fragrance journey. Each scent, each note, each story is shared with care. Guests come not only to try, but also to learn to understand how a fragrance is built and what inspires each collection.

Every product, with its sharp design and refined finish, echoes Tom Ford’s architectural style. It’s a perfect balance between design, product, and experience, expressing the pure essence of Tom Ford’s creative vision.

With this opening, Tom Ford Beauty is not just expanding in Europe,  it’s sharing its vision of luxury retail, where style becomes experience, and every detail, from the space to the storytelling, speaks of beauty and desire.

12 rue Cambon, 75001 Paris
11am – 7pm Monday to Sunday

RICOLA, THE SWISS ALPS IN THE HEART OF PARIS

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Nestled in the heart of Paris’s Marais district, the Ricola boutique invites visitors on a unique sensory journey into the world of the iconic Swiss herbal candy brand.

As visitors step inside, they’re welcomed by a vibrant wall of herbal sweet boxes — Ricola’s unmistakable visual signature. The boutique blends modern design with a warm, inviting feel, featuring light wooden shelves, suspended greenery, and accents of green and yellow that echo the Swiss mountains where the herbs originate. Every detail contributes to an immersive environment that inspires both escape and relaxation.

The concept of the boutique goes beyond simply selling products. It offers an interactive experience through monthly workshops such as herbarium creation and relaxation sessions. Visitors can also put together their own assortment of sweets at the candy bar, or discover Infuselles, Swiss herbal infusions, available loose or in tins. Exclusive collaborations, such as eco-responsible t-shirts and collector’s boxes, enhance the range of products on offer. The result is a true experience centre, combining culinary pleasure and well-being.

This initiative is part of a storytelling strategy to introduce the brand to younger customers, and to highlight its commitment to nature and sustainability. Ricola is taking a modern approach, appealing to a new generation while highlighting its rich heritage.

In this way, the Ricola boutique in Le Marais stands out for its innovative approach, combining sensory marketing, ethical commitment and a rewarding customer experience.

4 rue Pavée, 75004 Paris
11am – 7pm weekdays
12pm – 8pm weekends

HEETCH IN COLLABORATION WITH BAR SULLY

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Heetch, the French taxi driver platform renowned for its offbeat approach and affordable fares, has launched a first-of-its-kind initiative in Paris in June 2025: an ephemeral bar located at 13 rue du Faubourg Saint-Denis, in the 10ᵉ arrondissement, taking over the former Le Sully establishment. Called ‘Heetch Bar’, this venue stands out for its promise: to offer a friendly and affordable experience, without promotional gimmicks.

An unexpected collaboration with Le Sully

The opening of the Heetch Bar in the former Le Sully establishment is an innovative and unexpected collaboration. This partnership between a private hire car company and a traditional Parisian bar illustrates Heetch’s desire to extend its universe and strengthen its presence in the daily lives of Parisians. By transforming an iconic venue into a modern, accessible space, Heetch is redefining the codes of urban hospitality.

The Heetch Bar doesn’t just offer attractive prices; it also has a friendly atmosphere. Customers can enjoy a welcoming terrace, a relaxed atmosphere, card games, goodies, scratch tickets and a participatory playlist. The aim is to recreate a “home away from home” feel, in an open and festive environment.

The Heetch Bar, open from June 4 to 30th 2025, is a concrete illustration of Heetch’s commitment to making time with friends accessible to all. This initiative could inspire other brands to explore new forms of collaboration and community involvement. In the meantime, lovers of good deals and conviviality can take advantage of this address unlike any other in the 10ᵉ arrondissement.

LONGCHAMP OPENS ITS CAFÉ IN THE HEART OF THE MARAIS

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At 45 rue Vieille du Temple, in the historic Marais district of Paris, Longchamp has opened a temporary café. Until 2 September 2025, the Café Longchamp invites visitors to discover the French art of living combined with the world of luxury leather goods.

Constantin Riant: transforming everyday life into art.

Behind this project lies an original collaboration with the artist Constantin Riant, known for his handmade ceramics and his illustrations in cobalt blue. His graphic and poetic touch adorns the space, creating a warm and authentic atmosphere.

Constantin Riant is an emerging artist whose work is inspired by everyday Parisian life and traditional crafts. His handmade creations combine aesthetics and functionality, offering a contemporary take on traditional craftsmanship. For this collaboration, he has created illustrations in cobalt blue, an emblematic colour of the Longchamp brand, which adorn ceramics, textiles and café objects.

This alliance between the world of leather goods and ceramic craftsmanship reflects Longchamp’s commitment to celebrating craftsmanship and creativity. It also redefines the customer experience by offering a place where art and commerce meet in harmony.

In addition to its visual appeal, Café Longchamp offers an interactive experience through postcards illustrated by Constantin Riant. These cards, available on site, allow visitors to send a personalised message to their loved ones, combining the tradition of written correspondence with a contemporary artistic touch. This initiative is part of an effort to reinterpret the codes of luxury, making them accessible and engaging for the public.

Café Longchamp embodies a true retail concept where every element, from the furniture to the objects on display, tells a story. The light wood shelves, the blue and white seaside hut-style stripes and the art of lifestyle objects scattered throughout create a warm and welcoming atmosphere.

It’s a place where people can meet and share, where visitors can immerse themselves in the world of the Longchamp brand while enjoying a cup of coffee or tea.

A LEATHER FLOWER SHOP, BY POLÈNE

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Polène, the French leather goods brand, is continuing to redefine retail codes with its ephemeral ‘Fleuriste-Maroquinerie’ boutique, open until 26 July 2025 at 67 rue Montmartre in Paris.

A new retail concept: floral leather goods

The Fleuriste-Maroquinerie boutique stands out for its original offer: flowers sculpted from leather scraps, overcycled and assembled by hand by craftsmen in Ubrique, Spain. This initiative is part of an eco-responsible approach that promotes traditional craftsmanship while reducing waste. Visitors can compose their own bouquets by combining these leather flowers with dried plants, creating unique compositions.

A coherent and ambitious retail strategy

This ephemeral boutique is part of Polène’s retail strategy, which favours carefully designed spaces that are veritable showcases for its collections. True to its DNA, Polène is banking on minimalist design and a meticulous customer experience. Each boutique is designed as a place for sensory discovery, where products are showcased in a refined, uncluttered setting.

With this boutique, Polène is once again demonstrating its ability to innovate and surprise. This ephemeral concept is a perfect illustration of the brand’s strategy: combining creativity, craftsmanship and a commitment to eco-responsibility to offer a unique and memorable customer experience.