retail

At the end of November 2025, Vans opened a new store in Le Marais, at 14 rue du Temple. This famous Paris area is known for fashion and culture. With this new location, the California brand shows a new vision of retail: more about experience, community, and culture.

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On Thursday, November 22, during Men’s Fashion Week, Vans organized a special event that caught a lot of attention. The brand hosted an exclusive giveaway and invited SZA, a major American artist (singer and songwriter), who has also been the artistic director of Vans since last summer. The event was a big success, both in the media and with the public, showing Vans’ strong ability to create excitement and engagement.

The store is almost 300 square meters and includes a large courtyard where events, meetings, and performances can take place. The design reflects Vans’ identity, inspired by skateparks, with raw materials and simple shapes.

The experience is enhanced by digital screens and lifestyle visuals that tell the brand’s story and highlight its cultural roots in skateboarding, music, and street culture. This is not just a store, you step into the Vans universe.

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Beyond selling products, the store is designed as a real living space and a place for cultural expression. A rich program of events brings together creative communities, artists, and fans of the brand.

This is the only store in France offering the OTW by Vans collections, positioned at a higher-end level, as well as prestigious collaborations, such as the recent one with Valentino, released just two weeks ago.

The store is a community store, the second one in Europe after London. This choice clearly shows Vans’ ambition to make Paris a key city in its European strategy.

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With this new store in Le Marais, Vans confirms a strong retail strategy: turning the store into a place to live, meet, and share culture, rather than just a place to shop. This approach matches today’s consumer expectations, focused on meaning, experience, and human connection.

Vans does not only sell products. The brand tells a story, builds a community, and strengthens its cultural presence in the heart of Paris.

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Vans – 14 rue du Temple, Paris 4e
Monday to Saturday : 11am – 7.30 pm
Sunday : 12pm – 7pm

From 16 October to 11 November 2025, Marc Jacobs unveils JOY, a pop-up that transforms the space into a vibrant bubble of colour, art and whimsy. A monumental turquoise-blue structure, resembling an oversized flower, opens like a portal at the entrance of Galeries Lafayette Haussmann.

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At the heart of this installation, the brand presents an exclusive capsule collection designed in collaboration with three leading contemporary artists: David Shrigley, Derrick Adams and Hattie Stewart. Their distinctive graphic languages bring a boldly artistic dimension to each piece. Clothing, bags, trainers and skateboards become playful, joyful canvases for expression.

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The scenography plays a central role in the experience: organic shapes, vivid colours and stylised canine mascots create a playful environment designed to catch the eye and encourage interaction. More than a simple retail space, the pop-up behaves as an immersive installation where shopping blends seamlessly with art and emotion. Additional collaborations with Converse, SHUT, Moleskine, Crayola and Maxbone extend this spirit of collective creativity, helping to build a coherent ecosystem around the theme of joy.

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Visitors encounter a truly compelling experience: a space with strong narrative value, capable of engaging the public well beyond the act of purchase. JOY reaffirms Marc Jacobs’ ambition to turn the pop-up into a creative playground where fashion is expressed with humour, freedom and exuberance.

Located within the already highly frequented Galeries Lafayette Haussmann, the brand maximises its visibility by prioritising emotion, scenography and interaction over a traditional product-led display.