Lemens&Partners

Passionate about Creativity and Talent

retail

THE MAHFOUF POP-UP HOTEL AT THE BHV!

by

French influencer and businesswoman Léna Situations arrives at BHV with her Hôtel Mahfouf brand.

From April 5 to 27, Léna Mahfouf, aka Léna Situations, transforms the BHV Marais into a hybrid between boutique, café and immersive experience with her XXL pop-up: “Le Bazar de l’Hôtel Mahfouf”. A nod to the famous Bazar de l’Hôtel de Ville, and a new step for the lifestyle and fashion brand she launched in 2022.

On site, Hôtel Mahfouf doesn’t do things by halves: six shop windows, two corners, a 125 m² pop-up and even a coffee shop on the 3rd floor, on the theme “Early Check-in, Late Checkout”.

Each pop-up launched by Léna Situations has its own unique immersive universe, like a little world in its own right. She doesn’t just sell clothes: she tells a story around her brand, with concepts that are always well thought-out and highly visual (La Piscine, La Boîte Postale, Room 14, etc.). Her pop-ups are conceived as moments to experience, not just sales spaces. People come to buy as much as to take a photo, enjoy a moment with friends, or feel “in the universe” of Léna.

AMI MARAIS BOUTIQUE JOINS FORCES WITH LOCAL BUSINESSES

by

To mark its arrival in the Marais, AMI is launching a series of initiatives rooted in the local spirit.

With the opening of its flagship store at 96 rue de Turenne, the company founded by Alexandre Mattiussi is strengthening its ties with the neighbourhood by teaming up with four iconic brands. Cafes, artisan bakeries, florists and greengrocers are all decked out in the AMI colours, offering new experiences and special-edition creations.

The bistro Le Progrès is adopting the brand’s famous stripes on its napkins and parasols, while Petite Île, a Franco-Taiwanese bakery, is dressing up its breads and sweets in exclusive packaging. O’Fleurs d’Églantine, a committed florist, has designed a bouquet inspired by AMI, and Jardin des Délices has revamped its stalls with a dedicated visual identity. This AMI-style celebration pays tribute to the energy of the Marais and the people who bring it to life every day.

At the same time, AMI is presenting Chemin-Croisé, a book by photographer Olivier Kervern, which paints a sensitive portrait of the district through its inhabitants and iconic landmarks. A limited edition of the book will be available from 12 April in the shop and on display at the Yvon Lambert bookshop until 20 April. Finally, an interactive game entitled L’AMI du quartier invites the curious to explore the streets of the Marais in search of hidden illustrations by Alexandre Mattiussi.

THE RETURN OF SAINT LAURENT RIVE DROITE

by

After a year of renovation, Saint Laurent Rive Droite reopens its doors to the public with a brand new design.

Anthony Vaccarello, artistic director of Saint Laurent, worked with the Judd Foundation to completely re-imagine the design of the Paris flagship. Inspired by art galleries, this collaboration created a new space with a warm, raw and minimalist style. A place where art is expressed in all its forms, where a varied selection of clothes, books, records, furniture and accessories coexist harmoniously. Design is the name of the game, as much in the architecture of the shop as in the fashion on display.

The trendy Saint Laurent Rive Droite boutique perfectly reflects the house’s DNA. Here, spaces are dedicated to culture, luxury, fashion, architecture, collaborations and even the culinary arts. Saint Laurent Rive Droite marks 2025 with a bold new collaboration with chef Peter Park. The first  Sushi Park located in Los Angeles, is now setting up its second restaurant at 8 rue du 29 juillet in the 1st arrondissement, next door to the boutique.

Saint Laurent Rive Droite
213, rue Saint-Honoré – 75001 Paris

HAPPY VALENTINE’S DAY WITH LEGO!

by

This year, LEGO is sowing the seeds of love with its new travelling concept, Le Fleuriste, to celebrate Valentine’s Day.

On February 13 and 14, LEGO invites you to come and discover their unique floral compositions, plant carts and floral frescoes. There’s also a free workshop where participants can make roses, orchids, sunflowers, tulips or a combination of all these flowers!

A free workshop is also available for participants to make roses, orchids, sunflowers, tulips or a combination of all these flowers!

Happy Valentine’s day! ❤️

ALAÏA OPENS ITS NEW FLAGSHIP IN PARIS

by

Alaïa inaugurates its new flagship in the heart of Faubourg Saint-Honoré.

The prestigious Maison Alaïa opens the doors of its new flagship store on rue du Faubourg Saint-Honoré in Paris, a 500 m² space that perfectly embodies the brand’s timeless elegance and artistic innovation. This exceptional space, designed by architects Kazuyo Sejima and Ryue Nishizawa of the renowned Japanese agency SANAA, harmoniously blends modernity and heritage, while paying homage to the DNA of designer Azzedine Alaïa.

The store’s architecture is an invitation to contemplation. With its clean lines and noble materials, the flagship offers an immersive experience, allowing visitors to discover the world of the house in an atmosphere that is both intimate and grandiose. The play of light, the showcasing of the collections and the works of art installed in the space underline the house’s commitment to offering a unique sensory experience.

The first floor houses the ready-to-wear collections, while the more intimate upper floor is dedicated to exceptional pieces, such as accessories and bespoke creations. A large terrace also offers a breathtaking view over the rooftops of Paris, adding a further touch of refinement to this exceptional location.

This opening marks a new era for Alaïa, true to its desire to assert its identity while looking to the future. This flagship becomes a true meeting place for fashion lovers and the heritage of an iconic designer.

15 rue du Faubourg Saint-Honoré, 75008 Paris.

MAISON&OBJET 2025 SALON

by

This edition of the Maison&Objet fair was a true whirlwind of creativity, innovation, and sustainable commitment.

At the heart of the event, the Craft space showcased a laboratory of bold ideas, driven by a new generation of designers who are both engaged and innovative.

The fair also offered a unique immersive experience, with interactive installations and creative workshops that allowed visitors to fully experience innovation in action.

In short, Maison&Objet confirmed that design goes far beyond aesthetics: it is a discipline where innovation, ethics, and the search for meaning come together to create spaces full of emotion.