retail

Swarovski: a golden pop-up facing the Arc de Triomphe

18 December 2025 by Flora

From 16 November 2025 to 4 January 2026, Swarovski unveils a temporary pop-up just steps away from the Arc de Triomphe. A highly strategic location in the heart of the Champs-Élysées, designed to capture the attention of passers-by, tourists and luxury lovers during the festive season.

PopUp Swarovski à Paris, près de l'Arc de Triomphe

From the outside, the pop-up stands out with its fully golden structure, visible from afar and reflecting light throughout the day and night. Rather than blending into its surroundings, Swarovski chooses to create a strong visual landmark, instantly recognisable within the Parisian landscape.

Inside, the brand’s codes are immediately apparent: gold finishes, carefully controlled lighting, geometric display cases and a precise, curated product presentation.

The pop-up showcases a festive collection built around iconic and celebratory figures, the Eiffel Tower, stars and a carousel. Symbols that are both deeply Parisian and universally associated with the magic of Christmas season.

From a retail perspective, this pop-up illustrates a highly effective strategy: a temporary format, an iconic location, an immersive scenography and a product offering clearly designed for gifting. In just a few weeks, Swarovski succeeds in creating a space that is desirable, visible and memorable.

Cedric et la Chocolaterie invites us to dream

15 December 2025 by Flora

Since 18 October 2025, French pastry chef Cédric Grolet has unveiled his latest project to the public: the opening of his chocolaterie at 33 Avenue de l’Opéra in Paris.

Chocolaterie Cédric Grolet expérience retail

From the moment you step inside, visitors are drawn into a magical world, guided by the rich scent of chocolate, the finesse of the creations and a setting that subtly recalls the universe of Charlie and the Chocolate Factory.
The scenography is designed as a visual and immersive experience, even before the first taste. It comes to life through an impressive wall-mounted chocolate fountain, made using over 200 kg of chocolate. Every detail is carefully crafted to immerse visitors in the world of cocoa: warm colours, a counter shaped like a biscuit, and, looking up, a ceiling entirely composed of chocolate eggs.

Each product is treated like a work of art. The pieces displayed in the shop are exhibition models; once ordered, your selection arrives directly in a glass dome, like a miniature lift.
The limited number of references increases desirability, applying a principle of rarity that creates value.
Food design is also particularly refined, with clean-lined chocolate bars, intertwined chocolate sticks presented in a sleeve, and mendiant tablets delivered like artistic objects.

Cédric Grolet’s Chocolaterie offers a strong retail experience, with bold scenography, constant sensory emotion and a digital presence that amplifies it all. Visitors do not come simply to buy chocolate, but to enjoy a moment and be surprised.

Cédric Grolet’s chocolaterie is a clear example of what a store can become when it is no longer designed as a simple point of sale, but as an emotional and immersive visitor experience.

Address : 33 avenue de l’Opéra, 75002 Paris

Open Monday to Sunday from 11a.m to 7p.m

Marc Jacobs Creates a Sensation at Galeries Lafayette Haussmann

8 December 2025 by Flora

From 16 October to 11 November 2025, Marc Jacobs unveils JOY, a pop-up that transforms the space into a vibrant bubble of colour, art and whimsy. A monumental turquoise-blue structure, resembling an oversized flower, opens like a portal at the entrance of Galeries Lafayette Haussmann.

At the heart of this installation, the brand presents an exclusive capsule collection designed in collaboration with three leading contemporary artists: David Shrigley, Derrick Adams and Hattie Stewart. Their distinctive graphic languages bring a boldly artistic dimension to each piece. Clothing, bags, trainers and skateboards become playful, joyful canvases for expression.

The scenography plays a central role in the experience: organic shapes, vivid colours and stylised canine mascots create a playful environment designed to catch the eye and encourage interaction. More than a simple retail space, the pop-up behaves as an immersive installation where shopping blends seamlessly with art and emotion. Additional collaborations with Converse, SHUT, Moleskine, Crayola and Maxbone extend this spirit of collective creativity, helping to build a coherent ecosystem around the theme of joy.

Visitors encounter a truly compelling experience: a space with strong narrative value, capable of engaging the public well beyond the act of purchase. JOY reaffirms Marc Jacobs’ ambition to turn the pop-up into a creative playground where fashion is expressed with humour, freedom and exuberance.

Located within the already highly frequented Galeries Lafayette Haussmann, the brand maximises its visibility by prioritising emotion, scenography and interaction over a traditional product-led display.

Tom Ford Beauty: The First European Boutique Opens in Paris

30 October 2025 by Flora

Tom Ford Beauty has arrived in Europe with the opening of its first beauty boutique, right in the heart of Paris.

From the moment you walk in, the store’s design reflects Tom Ford’s unique style, architectural, minimal, and bold. A marble table stands in the center of the space, a clear nod to the brand’s fashion shows. This strong material highlights the colourful perfume bottles, displayed like pieces of art.

The customer experience is central to the store. The expert team is warm, attentive, guiding visitors through a true fragrance journey. Each scent, each note, each story is shared with care. Guests come not only to try, but also to learn to understand how a fragrance is built and what inspires each collection.

Every product, with its sharp design and refined finish, echoes Tom Ford’s architectural style. It’s a perfect balance between design, product, and experience, expressing the pure essence of Tom Ford’s creative vision.

With this opening, Tom Ford Beauty is not just expanding in Europe, it’s sharing its vision of luxury retail, where style becomes experience, and every detail, from the space to the storytelling, speaks of beauty and desire.

12 rue Cambon, 75001 Paris
11am – 7pm Monday to Sunday

RICOLA, THE SWISS ALPS IN THE HEART OF PARIS

18 June 2025 by Flora

Nestled in the heart of Paris’s Marais district, the Ricola boutique invites visitors on a unique sensory journey into the world of the iconic Swiss herbal candy brand.

As visitors step inside, they’re welcomed by a vibrant wall of herbal sweet boxes — Ricola’s unmistakable visual signature. The boutique blends modern design with a warm, inviting feel, featuring light wooden shelves, suspended greenery, and accents of green and yellow that echo the Swiss mountains where the herbs originate. Every detail contributes to an immersive environment that inspires both escape and relaxation.

The concept of the boutique goes beyond simply selling products. It offers an interactive experience through monthly workshops such as herbarium creation and relaxation sessions. Visitors can also put together their own assortment of sweets at the candy bar, or discover Infuselles, Swiss herbal infusions, available loose or in tins. Exclusive collaborations, such as eco-responsible t-shirts and collector’s boxes, enhance the range of products on offer. The result is a true experience centre, combining culinary pleasure and well-being.

This initiative is part of a storytelling strategy to introduce the brand to younger customers, and to highlight its commitment to nature and sustainability. Ricola is taking a modern approach, appealing to a new generation while highlighting its rich heritage.

In this way, the Ricola boutique in Le Marais stands out for its innovative approach, combining sensory marketing, ethical commitment and a rewarding customer experience.

4 rue Pavée, 75004 Paris
11am – 7pm weekdays
12pm – 8pm weekends

HEETCH IN COLLABORATION WITH BAR SULLY

16 June 2025 by Flora

Heetch, the French taxi driver platform renowned for its offbeat approach and affordable fares, has launched a first-of-its-kind initiative in Paris in June 2025: an ephemeral bar located at 13 rue du Faubourg Saint-Denis, in the 10ᵉ arrondissement, taking over the former Le Sully establishment. Called ‘Heetch Bar’, this venue stands out for its promise: to offer a friendly and affordable experience, without promotional gimmicks.

An unexpected collaboration with Le Sully

The opening of the Heetch Bar in the former Le Sully establishment is an innovative and unexpected collaboration. This partnership between a private hire car company and a traditional Parisian bar illustrates Heetch’s desire to extend its universe and strengthen its presence in the daily lives of Parisians. By transforming an iconic venue into a modern, accessible space, Heetch is redefining the codes of urban hospitality.

The Heetch Bar doesn’t just offer attractive prices; it also has a friendly atmosphere. Customers can enjoy a welcoming terrace, a relaxed atmosphere, card games, goodies, scratch tickets and a participatory playlist. The aim is to recreate a “home away from home” feel, in an open and festive environment.

The Heetch Bar, open from June 4 to 30th 2025, is a concrete illustration of Heetch’s commitment to making time with friends accessible to all. This initiative could inspire other brands to explore new forms of collaboration and community involvement. In the meantime, lovers of good deals and conviviality can take advantage of this address unlike any other in the 10ᵉ arrondissement.