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BIRKENSTOCK HAS OPENED ITS FIRST FRENCH SHOP, IN THE MARAIS DISTRICT OF PARIS

23 July 2024 by Flora

Located at 17 rue des archives in the 4th arrondissement of Paris, the German brand is once again proving that it is expanding rapidly with its definitive move to France.


Located between the Centre Pompidou and the Hôtel de Ville, Birkenstock has chosen the perfect spot to make its mark on the Parisian fashion world.

More than just a shoe brand, Birkenstock has become a lifestyle in its own right. A simple, practical and comfortable design that has become an essential part of any wardrobe. With its values of well-being and quality products made mainly from natural materials, Birkenstock’s DNA fits perfectly with the atmosphere of the Marais.



Leather and cork are the brand’s principal sole materials, and Birkenstock has also used them to dress up its new 130m² space. Spread over 2 floors, the shop features an ‘experience area’ in the basement with a giant light box that plunges you straight into the world of Birkenstock. Here you can discover the brand’s latest campaigns.

For the opening of this first boutique, a brand new ‘Natural Active Recovery Pack’ was presented. Limited to 1,500 pieces and featuring exclusive packaging, this kit includes the Active Recovery insole, the special edition Birki Air 2.0 and the new cork products.


17 rue des archives, 75004 Paris
Open 7 days a week
10.30am – 7.30pm

Filed Under: News Tagged With: creativity, paris, retail, shopping, trends

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