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trends

CIRCLE SPORTSWEAR OPENS ITS FIRST STORE IN PARIS

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Founded in 2020 by Frenchmen Alex Auroux and Romain Trebuil, Circle Sportswear is the perfect combination of sports and eco-responsibility.

Circle Sportswear was created to give real meaning to circular economy. Some of their garments are made from plastic bottles first collected on the Italian coast, processed in Turin and then woven in Bourgoin-Jailleu before being assembled in Porto.

«  Our aim is to be as close as possible to our community. We want the soul of the boutique to mingle here with the energy of the Circle teams to create an environment conducive to creativity, listening to runners’ expectations and innovation, to have a stronger impact on the future of running. »

Romain Trébuil, co-founder and CEO of Circle Sportswear

Circle Sportswear is based on 5 pillars of circular economy: eco-design, local production, business model (based on pre-orders for launches), logistics and packaging (no cargo or air delivery, bike delivery in Paris…) as well as recycling and upcycling. Through this circular business model, Circle is committed to offering technical and sustainable innovations to runners. The aim is to bring about a profound transformation in the sports industry.

“The new HQ for committed runners”, Circle Sportswear has opened its first permanent boutique in Paris République. This hybrid of retail outlet and team workspace already perfectly represents the brand. A simple, minimalist boutique with upcycled furnishings, materials. This boutique targets perfectly its consumers with ethical values.

Rue de Marseille, 75010 Paris
Open daily from 11am to 7pm
Sundays from 2pm to 7pm

LE CARTEL, THE BOUTIQUE THAT COMBINES ART AND FASHION

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Discover THE Marais boutique that combines art and fashion in one place.

Montreal-based Frenchman Pierre Sauvage founded Le Cartel in 2015. It was his passion for art and love of fashion that motivated him to create his textile brand. His speciality? Collaborating with different artists to offer a variety of universes. Drawing, painting, street art, graphic design, photography and tattooing… Le Cartel defines itself as an artistic collective that brings together talent and creativity of all kinds.

It was on a sunny afternoon that the Lemens & Partners team stumbled across this address. Opened in April 2024 in the Marais district, it is the first for the brand to be based internationally. To celebrate, Le Cartel is offering its visitors a collection called ‘PARIS EST UNE FÊTE’, a collaboration between 24 Parisian artists.

Big and bright, the shop quickly caught our eye. With posters displayed throughout the space, a large corner sofa on the 2nd floor and a shelf filled with bottles of wine designed by artists… We immediately felt at home.

Part clothing shop, part urban art gallery, Le Cartel’s retail space is simple and uncluttered. The colours of the paintings and clothes decorate the shop. The atmosphere is modern with the simple furniture, fresh with the white walls and pop with the urban art creations. We recommend a visit!

97 rue de Turenne, 75003 Paris
Open 7/7 from 11.30am (11am at weekends) to 7.30pm (8pm on Saturdays and 6pm on Sundays)

YEPODA, WHEN K-BEAUTY COMES TO PARIS

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Did you know that Yepoda ( 예쁘다) means ‘Pretty’ in Korean?

A Berlin-based brand made in South Korea, Yepoda was founded in 2020 by Sander Joonyoung and Veronika Strotmann with the aim of making Korean skincare more accessible and recognised in Europe.

For the first time, the K-beauty brand is setting up shop in Paris, in the heart of the Marais district, until 29 December 2024. The Lemens & Partners team went to take a look at the pop-up for you!

As soon as you arrive at the address, you are immediately surrounded by the world of K-Beauty. The space is laid out to offer a complete beauty experience, inviting visitors to explore every nook and cranny. The upper level is dedicated to a free skin diagnosis with a photo booth where you can take souvenir pictures.

There are illuminated pedestals throughout the boutique, carefully displaying some of their flagship products. Signs numbered 1 to 5 indicate the steps and products for a good skincare routine. The sales staff are very approachable and attentive to customers’ needs. You are tempted after discovering and testing to leave with a product.

Yepoda isn’t just a K-Beauty brand, it’s also committed to the environment by manufacturing vegan and eco-responsible products. Created in South Korea, their face care products are made from the finest active and natural ingredients. Their eco-friendly approach extends towards packaging solutions with the aim of sustainability, without compromising quality or eco-responsibility.

“Taking care of your skin should never be at the expense of our earth – so every Yepoda product has been created with the well-being of our Planet in mind.”

Sander Joonyoung & Veronika Strotmann
founders of Yepoda.

98 rue de Turenne, 75003 Paris
Open until 29 December (except public holidays), from 10am to 8pm

@lemensandpartners

A LOOK BACK AT A RETAIL VISIT WITH GALERIES LAFAYETTE IN LONDON

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Every year, Galeries Lafayette runs the La Fabrique programme, an incubator for young talent, to develop retail topics. Every year, they choose Lemens & Partners as their partner to spend 2 days in London discovering market trends!

Organised with the aim of enriching a strategic and innovative vision of the future of department stores and concept stores, this annual retail tour with Galeries Lafayette is an opportunity for us to show them the latest retail trends. For two days, we’ll be showcasing unique concepts in the best areas of London.

London, the epicentre of retail, is witnessing the emergence of exciting trends that are redefining the shopping experience. With the rise of omnichannel commerce, retailers are integrating online and physical platforms, offering consumers a seamless experience. Pop-up stores, which allow brands to test new concepts without long-term commitment, are flourishing in areas such as Shoreditch and Covent Garden.

At the same time, sustainability is taking centre stage, with a growing demand for ethical and eco-friendly products. Retailers are innovating by promoting transparent practices and adopting recycling initiatives.

To conclude, the importance of the customer experience continues to grow, with shops offering interactive events and community spaces, making each visit unique and memorable. These trends point to an ever-evolving sector, where innovation and social responsibility intertwine to shape the future of London retail.

As a world leader in retail, London has evolved rapidly to adapt to changing consumer expectations. It combines a rich history with constant innovation, attracting luxury brands and daring start-ups.

Mayfair – Covent Garden – Soho – Sloane Square – Chelsea – Marylebone – Oxford Circus

NIKE, THE HOUSE OF INNOVATION STRIKES AGAIN

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‘Balling out’, Nike’s innovative new façade on the Champs-Elysées.

Nike has surprised us once again with a new spherical façade overlooking the Champs-Elysées. Bold and innovative, Nike lives up to its name as the House of Innovation.

With its striking, original and intriguing design, the Nike facade is like a work of art. More than a product brand, Nike is selling a way of life. It is clear that the brand wishes to target a more luxurious and upmarket clientele. They don’t just want to sell a product, they want to sell the whole experience.

Nike House of Innovations
79 Avenue des Champs-Elysées, 75008 Paris
Open 7 days a week from 10am to 9pm – 8pm on Sundays

MELISSA FRIZZANTE, THE TOTALLY IMMERSIVE POP-UP

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Brazilian brand Melissa, known for its comfortable, water-resistant plastic shoes, is inviting us to enjoy a 100% sensory experience.

To present the three new colours of its famous ‘Possession‘ jelly shoe, Melissa has created a totally immersive pop-up shop in the heart of the Marais district in Paris.

Created and designed by the branding and retail agency Carré Basset, the pop-up store is a real eye-catcher, with its pop colours, Instagrammable set design and refreshingly colorful drinks bar.

A sensory journey

Located at Heureux les curieux, a unique space designed for brands to temporarily occupy the walls, the Brazilian brand has created a unique universe for itself.

From the moment we enter, we are taken on a journey that awakens our 5 senses. First of all, there’s the eye-popping store design. Pink, red and purple bubbles have been placed all over the shop to promote the soda theme. There are also fridges displaying Possession pairs and fake takeaway drinks with the brand’s logo.

As well as seeing the bubbles, you can hear them pop. In keeping with the soda theme, the sound of bubbles bursting is broadcast throughout the shop, making this an immersive experience for the ears too. Then it’s the sense of smell and taste that are put to the test during this experience.
A Jelly Bubble bar is available to serve you, free of charge, three sparkling drinks created for the occasion. The “Jelly Spritz“, the “Watermelon Haze” and the “Don’t Worry be Berry“, these refreshing drinks are reminiscent of the brand’s DNA fragrance “Tutti-Frutti”. The theme of bubbles is echoed in the chewing gum flavour of these soft drinks.

A real treat for the taste buds!

The jelly-like texture of Melissa’s jelly shoes also appeals to the sense of touch. The Lemens team was particularly touched by the kindness and generosity of the sales staff, who offered key rings in the shape of the shoe.

Retail at the service of marketing

Through this ephemeral boutique, the Brazilian brand is demonstrating the importance of brand image. The idea behind this concept is not to sell the shoes, but to get into the hearts of the buyers. Due to this totally immersive, Instagrammable pop-up, the gamble has paid off!

23 rue du Pont aux Choux, 75003 Paris
Open until 22 August, 11am to 7pm