Nestled in the heart of Paris’s Marais district, the Ricola boutique invites visitors on a unique sensory journey into the world of the iconic Swiss herbal candy brand.
As visitors step inside, they’re welcomed by a vibrant wall of herbal sweet boxes — Ricola’s unmistakable visual signature. The boutique blends modern design with a warm, inviting feel, featuring light wooden shelves, suspended greenery, and accents of green and yellow that echo the Swiss mountains where the herbs originate. Every detail contributes to an immersive environment that inspires both escape and relaxation.
The concept of the boutique goes beyond simply selling products. It offers an interactive experience through monthly workshops such as herbarium creation and relaxation sessions. Visitors can also put together their own assortment of sweets at the candy bar, or discover Infuselles, Swiss herbal infusions, available loose or in tins. Exclusive collaborations, such as eco-responsible t-shirts and collector’s boxes, enhance the range of products on offer. The result is a true experience centre, combining culinary pleasure and well-being.
This initiative is part of a storytelling strategy to introduce the brand to younger customers, and to highlight its commitment to nature and sustainability. Ricola is taking a modern approach, appealing to a new generation while highlighting its rich heritage.
In this way, the Ricola boutique in Le Marais stands out for its innovative approach, combining sensory marketing, ethical commitment and a rewarding customer experience.
4 rue Pavée, 75004 Paris
11am – 7pm weekdays
12pm – 8pm weekends