As part of our retail tours, the Lemens & Partners team visited Galeries Lafayette Haussmann during the “Quelles Beautés!” operation. Two pop-ups, two entrances, two radically opposing universes and yet, a remarkably similar message.
Galeries Lafayette Paris Haussmann has inaugurated the largest beauty space in France. In this spirit, the GL launched the Quelles Beautés! operation, running until May 31st 2026. Transforming the store into a creative platform for brands. Two of them were each given an entrance of their own: Prada Beauty and The Ordinary. Two entirely different retail languages, and yet a shared objective.
The Prada Beauty Market
Light wooden crates, fresh fruit, a yellow and white striped awning, springtime market furniture. Prada Beauty chose to make itself accessible in the most literal sense by installing a Spring Market. After a first installation in the 7th arrondissement from 4th to 10th May, the concept moved to Galeries Lafayette Haussmann until May 31st.
The Spring Market humanises the brand, makes it tactile, seasonal, almost familiar. The scenography does what the product alone cannot: it shifts perception.
The Ordinary Pop-Up
On the other side, The Ordinary plays the opposite hand. Chrome pedestals, oversized packaging, a laboratory atmosphere all to present the new Volufiline 92% + Pal-Isoleucine 1% serum. A brand born online, built on transparency and fair pricing, now giving itself a physical presence.
The scenography makes no attempt to imitate luxury. Instead, it asserts a different form of desirability: that of proven efficacy, framed within a resolutely scientific identity.
Prada humanises itself to move closer to the consumer. The Ordinary theatricalises itself to speak to the consumer differently. In both cases, it is the scenography that does the work of perceptual repositioning not the product, not the price.
Designing these spaces requires profiles capable of thinking simultaneously about brand strategy, scenography and the visitor’s emotional experience. Talent at the intersection of several disciplines, and increasingly at the heart of the recruitment missions we lead.
Retail tours have become essential for tracking trends, innovating and drawing inspiration. Lemens & Partners analyses global retail movements through the lens of your strategic challenges, observing what works elsewhere to help shape the retail of tomorrow.
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