Lemens&Partners

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INFINIMENT COTY PARIS: THE MUST-SEE POP-UP

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Infiniment Coty Paris, the luxury fragrance brand, opened its first ephemeral boutique in the Marais district last March.

In 1904, the precursor of modern perfume industry, François Coty, created his first official fragrance: La Rose Jacqueminot. 120 years later, Coty Group CEO Sue Nabi and Nicolas Vu are paying tribute to the brand by opening their first Parisian boutique.

The Lemens & Partners team set out to discover this immersive pop-up in the heart of the Marais district. It was through a conceptual and innovative boutique that we were able to enjoy a sensory experience.

The boutique welcomes its visitors with a field of large white flowers with a variety of light scents. From left to right, the curious can appreciate the scent of each flower by approaching the pistils.

The experience continues in the back store, where walls are painted in a resplendent Matisse blue, highlighting the bottles and the artcycling works that the brand promotes. This contemporary artistic movement aims to transform recycled materials into innovative and engaging works of art. At Infiniment Coty, it’s their bottles that they’ve reused by asking artists from the 1-54 African Contemporary Art Fair to upcycle them.

The brand also stands out due to the molecule called “Aura”. Molecular Aura – made from an organic molecule derived from sugar – their proprietary technology, extends the signature of each fragrance for up to 30 hours. A real innovation in haute parfumerie.

5 Rue des Blancs Manteaux, 75004 Paris
Shop open Tuesday to Sunday
11am to 7pm.

CAFÉ DE LA ROSE LANCÔME, WHERE BEAUTY MEETS PÂTISSERIE

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On the terrace or at the café counter, this summer Lancôme invites you to taste their delicious pastries made by Nina Métayer in their Café de la Rose on the Champs Elysées!

Out of curiosity and craving something sweet, the Lemens & Partners team visited Lancôme’s brand new concept on the Champs Elysées. The beauty house surprised us this time with a collaboration with pastry chef Nina Métayer, offering a menu of 4 pastries, each as tasty as the next.

In homage to the Domaine de la Rose (an estate dedicated to Lancôme’s olfactory heritage in Grasse), the renowned brand welcomes you to an entirely pink café in the heart of their Paris flagship.

Lancôme always puts the well-being of its visitors first. As well as guiding them and offering them a range of beauty and skincare products on a daily basis, today the brand takes care of its visitors by inviting them to relax for a gourmet moment, on their sunny terrace or between the roses in the café.

Whether it’s Agora rose cheesecake, lemon meringue pie or chocolate sablé, Nina Métayer’s menu is inspired by the brand’s floral DNA. The concept offers a unique sensory experience, combining gourmet delights with beauty and well-being, as you can sample their different products while enjoying a coffee and a pastry.

A concept that once again demonstrates the ability of luxury brands to evolve their creativity in response to consumers who are always on the lookout for innovative experiences.

52 avenue des Champs-Elysées, 75008 Paris
Open 7 days a week from March to December
Terrace open 5 days a week

GEBR. HEINEMANN’S RETAIL TOUR IN LONDON

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It was the perfect example of how a good collaboration can lead to a unique experience that
both sides still look back on fondly today: with Gebr. Heinemann, we designed and realized
an extraordinary retail trend tour through London.


The mission of Gebr. Heinemann is to inspire travelers with unforgettable shopping experiences,
turning travel time into valuable time. The travel retailer knows that trends and innovations play
an important role in this. It embraces inspiration, seeks out new experiences and also wanted to
share this spirit with business partners from Europe and Africa – a task in which we were very
happy to work with them.


Together, we created a personalized two-day retail tour that not only invited to discover and be
amazed, but also to intensify relationships. We visited the most innovative, inspiring and
spectacular retail locations in London, powered by imagination, curiosity and creativity, met a
selection of industry experts and took away many ideas for future business opportunities.

We look back on a great project with Gebr. Heinemann and are also delighted to have been
able to gain insights into the exciting business of travel retail.

LONDON; ONE OF THE MOST DYNAMIC DESTINATION FOR A RETAIL TOUR

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London is still one of the world’s most dynamic destinations, and this is largely due to the city’s ability to adapt rapidly to changing user/customer demands.

Brexit and the pandemic have pushed changes faster and further than anywhere else in the world. The value of space is being rethought, and alternative mixed use of space is the avenue to explore. These new spaces are the result of how professional and personal life needs overlap and intertwine to make greater sense for the urban dweller of today. Department stores such as John Lewis are considering repurposing some of their retail space to rent it as workspace, another is looking to convert floors to welcome guests in their own hotel! On a larger scale, investment in whole new areas has seen the development of centres such as Kings Cross and very recently around the Battersea Power Station.

The British consumer is wholly demanding, agile, connected, and open to new experiences. Concerned for the environment while aware of the unstable economic market the Brits remain ready to challenge classic concepts, while demanding transparency and authenticity. They are no longer as loyal as previously. They wish to be entertained, plus they want to meet new people and so create communities.

The rise of entertainment is changing retail store formats. ‘Lego isn’t concerned where people buy, they want customers to enjoy playing with the bricks in store, and whether they buy there, or later online, isn’t an issue for them,’ says CBRE Global Investors’ Caitriona Hunter. ‘It’s all about the experience and community.’

This interest stretches to food and beverage, and even in this somewhat pessimistic market, we can see the investment in eating and drinking, the demand for choice, the need to meet up with friends and family are key focuses for spending.