Lemens&Partners

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LONGCHAMP OPENS ITS CAFÉ IN THE HEART OF THE MARAIS

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At 45 rue Vieille du Temple, in the historic Marais district of Paris, Longchamp has opened a temporary café. Until 2 September 2025, the Café Longchamp invites visitors to discover the French art of living combined with the world of luxury leather goods.

Constantin Riant: transforming everyday life into art.

Behind this project lies an original collaboration with the artist Constantin Riant, known for his handmade ceramics and his illustrations in cobalt blue. His graphic and poetic touch adorns the space, creating a warm and authentic atmosphere.

Constantin Riant is an emerging artist whose work is inspired by everyday Parisian life and traditional crafts. His handmade creations combine aesthetics and functionality, offering a contemporary take on traditional craftsmanship. For this collaboration, he has created illustrations in cobalt blue, an emblematic colour of the Longchamp brand, which adorn ceramics, textiles and café objects.

This alliance between the world of leather goods and ceramic craftsmanship reflects Longchamp’s commitment to celebrating craftsmanship and creativity. It also redefines the customer experience by offering a place where art and commerce meet in harmony.

In addition to its visual appeal, Café Longchamp offers an interactive experience through postcards illustrated by Constantin Riant. These cards, available on site, allow visitors to send a personalised message to their loved ones, combining the tradition of written correspondence with a contemporary artistic touch. This initiative is part of an effort to reinterpret the codes of luxury, making them accessible and engaging for the public.

Café Longchamp embodies a true retail concept where every element, from the furniture to the objects on display, tells a story. The light wood shelves, the blue and white seaside hut-style stripes and the art of lifestyle objects scattered throughout create a warm and welcoming atmosphere.

It’s a place where people can meet and share, where visitors can immerse themselves in the world of the Longchamp brand while enjoying a cup of coffee or tea.

A LEATHER FLOWER SHOP, BY POLÈNE

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Polène, the French leather goods brand, is continuing to redefine retail codes with its ephemeral ‘Fleuriste-Maroquinerie’ boutique, open until 26 July 2025 at 67 rue Montmartre in Paris.

A new retail concept: floral leather goods

The Fleuriste-Maroquinerie boutique stands out for its original offer: flowers sculpted from leather scraps, overcycled and assembled by hand by craftsmen in Ubrique, Spain. This initiative is part of an eco-responsible approach that promotes traditional craftsmanship while reducing waste. Visitors can compose their own bouquets by combining these leather flowers with dried plants, creating unique compositions.

A coherent and ambitious retail strategy

This ephemeral boutique is part of Polène’s retail strategy, which favours carefully designed spaces that are veritable showcases for its collections. True to its DNA, Polène is banking on minimalist design and a meticulous customer experience. Each boutique is designed as a place for sensory discovery, where products are showcased in a refined, uncluttered setting.

With this boutique, Polène is once again demonstrating its ability to innovate and surprise. This ephemeral concept is a perfect illustration of the brand’s strategy: combining creativity, craftsmanship and a commitment to eco-responsibility to offer a unique and memorable customer experience.

AMI MARAIS BOUTIQUE JOINS FORCES WITH LOCAL BUSINESSES

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To mark its arrival in the Marais, AMI is launching a series of initiatives rooted in the local spirit.

With the opening of its flagship store at 96 rue de Turenne, the company founded by Alexandre Mattiussi is strengthening its ties with the neighbourhood by teaming up with four iconic brands. Cafes, artisan bakeries, florists and greengrocers are all decked out in the AMI colours, offering new experiences and special-edition creations.

The bistro Le Progrès is adopting the brand’s famous stripes on its napkins and parasols, while Petite Île, a Franco-Taiwanese bakery, is dressing up its breads and sweets in exclusive packaging. O’Fleurs d’Églantine, a committed florist, has designed a bouquet inspired by AMI, and Jardin des Délices has revamped its stalls with a dedicated visual identity. This AMI-style celebration pays tribute to the energy of the Marais and the people who bring it to life every day.

At the same time, AMI is presenting Chemin-Croisé, a book by photographer Olivier Kervern, which paints a sensitive portrait of the district through its inhabitants and iconic landmarks. A limited edition of the book will be available from 12 April in the shop and on display at the Yvon Lambert bookshop until 20 April. Finally, an interactive game entitled L’AMI du quartier invites the curious to explore the streets of the Marais in search of hidden illustrations by Alexandre Mattiussi.

THE RETURN OF SAINT LAURENT RIVE DROITE

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After a year of renovation, Saint Laurent Rive Droite reopens its doors to the public with a brand new design.

Anthony Vaccarello, artistic director of Saint Laurent, worked with the Judd Foundation to completely re-imagine the design of the Paris flagship. Inspired by art galleries, this collaboration created a new space with a warm, raw and minimalist style. A place where art is expressed in all its forms, where a varied selection of clothes, books, records, furniture and accessories coexist harmoniously. Design is the name of the game, as much in the architecture of the shop as in the fashion on display.

The trendy Saint Laurent Rive Droite boutique perfectly reflects the house’s DNA. Here, spaces are dedicated to culture, luxury, fashion, architecture, collaborations and even the culinary arts. Saint Laurent Rive Droite marks 2025 with a bold new collaboration with chef Peter Park. The first  Sushi Park located in Los Angeles, is now setting up its second restaurant at 8 rue du 29 juillet in the 1st arrondissement, next door to the boutique.

Saint Laurent Rive Droite
213, rue Saint-Honoré – 75001 Paris

HAPPY VALENTINE’S DAY WITH LEGO!

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This year, LEGO is sowing the seeds of love with its new travelling concept, Le Fleuriste, to celebrate Valentine’s Day.

On February 13 and 14, LEGO invites you to come and discover their unique floral compositions, plant carts and floral frescoes. There’s also a free workshop where participants can make roses, orchids, sunflowers, tulips or a combination of all these flowers!

A free workshop is also available for participants to make roses, orchids, sunflowers, tulips or a combination of all these flowers!

Happy Valentine’s day! ❤️

ALAÏA OPENS ITS NEW FLAGSHIP IN PARIS

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Alaïa inaugurates its new flagship in the heart of Faubourg Saint-Honoré.

The prestigious Maison Alaïa opens the doors of its new flagship store on rue du Faubourg Saint-Honoré in Paris, a 500 m² space that perfectly embodies the brand’s timeless elegance and artistic innovation. This exceptional space, designed by architects Kazuyo Sejima and Ryue Nishizawa of the renowned Japanese agency SANAA, harmoniously blends modernity and heritage, while paying homage to the DNA of designer Azzedine Alaïa.

The store’s architecture is an invitation to contemplation. With its clean lines and noble materials, the flagship offers an immersive experience, allowing visitors to discover the world of the house in an atmosphere that is both intimate and grandiose. The play of light, the showcasing of the collections and the works of art installed in the space underline the house’s commitment to offering a unique sensory experience.

The first floor houses the ready-to-wear collections, while the more intimate upper floor is dedicated to exceptional pieces, such as accessories and bespoke creations. A large terrace also offers a breathtaking view over the rooftops of Paris, adding a further touch of refinement to this exceptional location.

This opening marks a new era for Alaïa, true to its desire to assert its identity while looking to the future. This flagship becomes a true meeting place for fashion lovers and the heritage of an iconic designer.

15 rue du Faubourg Saint-Honoré, 75008 Paris.