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RICOLA, THE SWISS ALPS IN THE HEART OF PARIS

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Nestled in the heart of Paris’s Marais district, the Ricola boutique invites visitors on a unique sensory journey into the world of the iconic Swiss herbal candy brand.

As visitors step inside, they’re welcomed by a vibrant wall of herbal sweet boxes — Ricola’s unmistakable visual signature. The boutique blends modern design with a warm, inviting feel, featuring light wooden shelves, suspended greenery, and accents of green and yellow that echo the Swiss mountains where the herbs originate. Every detail contributes to an immersive environment that inspires both escape and relaxation.

The concept of the boutique goes beyond simply selling products. It offers an interactive experience through monthly workshops such as herbarium creation and relaxation sessions. Visitors can also put together their own assortment of sweets at the candy bar, or discover Infuselles, Swiss herbal infusions, available loose or in tins. Exclusive collaborations, such as eco-responsible t-shirts and collector’s boxes, enhance the range of products on offer. The result is a true experience centre, combining culinary pleasure and well-being.

This initiative is part of a storytelling strategy to introduce the brand to younger customers, and to highlight its commitment to nature and sustainability. Ricola is taking a modern approach, appealing to a new generation while highlighting its rich heritage.

In this way, the Ricola boutique in Le Marais stands out for its innovative approach, combining sensory marketing, ethical commitment and a rewarding customer experience.

4 rue Pavée, 75004 Paris
11am – 7pm weekdays
12pm – 8pm weekends

HEETCH IN COLLABORATION WITH BAR SULLY

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Heetch, the French taxi driver platform renowned for its offbeat approach and affordable fares, has launched a first-of-its-kind initiative in Paris in June 2025: an ephemeral bar located at 13 rue du Faubourg Saint-Denis, in the 10ᵉ arrondissement, taking over the former Le Sully establishment. Called ‘Heetch Bar’, this venue stands out for its promise: to offer a friendly and affordable experience, without promotional gimmicks.

An unexpected collaboration with Le Sully

The opening of the Heetch Bar in the former Le Sully establishment is an innovative and unexpected collaboration. This partnership between a private hire car company and a traditional Parisian bar illustrates Heetch’s desire to extend its universe and strengthen its presence in the daily lives of Parisians. By transforming an iconic venue into a modern, accessible space, Heetch is redefining the codes of urban hospitality.

The Heetch Bar doesn’t just offer attractive prices; it also has a friendly atmosphere. Customers can enjoy a welcoming terrace, a relaxed atmosphere, card games, goodies, scratch tickets and a participatory playlist. The aim is to recreate a “home away from home” feel, in an open and festive environment.

The Heetch Bar, open from June 4 to 30th 2025, is a concrete illustration of Heetch’s commitment to making time with friends accessible to all. This initiative could inspire other brands to explore new forms of collaboration and community involvement. In the meantime, lovers of good deals and conviviality can take advantage of this address unlike any other in the 10ᵉ arrondissement.

LONGCHAMP OPENS ITS CAFÉ IN THE HEART OF THE MARAIS

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At 45 rue Vieille du Temple, in the historic Marais district of Paris, Longchamp has opened a temporary café. Until 2 September 2025, the Café Longchamp invites visitors to discover the French art of living combined with the world of luxury leather goods.

Constantin Riant: transforming everyday life into art.

Behind this project lies an original collaboration with the artist Constantin Riant, known for his handmade ceramics and his illustrations in cobalt blue. His graphic and poetic touch adorns the space, creating a warm and authentic atmosphere.

Constantin Riant is an emerging artist whose work is inspired by everyday Parisian life and traditional crafts. His handmade creations combine aesthetics and functionality, offering a contemporary take on traditional craftsmanship. For this collaboration, he has created illustrations in cobalt blue, an emblematic colour of the Longchamp brand, which adorn ceramics, textiles and café objects.

This alliance between the world of leather goods and ceramic craftsmanship reflects Longchamp’s commitment to celebrating craftsmanship and creativity. It also redefines the customer experience by offering a place where art and commerce meet in harmony.

In addition to its visual appeal, Café Longchamp offers an interactive experience through postcards illustrated by Constantin Riant. These cards, available on site, allow visitors to send a personalised message to their loved ones, combining the tradition of written correspondence with a contemporary artistic touch. This initiative is part of an effort to reinterpret the codes of luxury, making them accessible and engaging for the public.

Café Longchamp embodies a true retail concept where every element, from the furniture to the objects on display, tells a story. The light wood shelves, the blue and white seaside hut-style stripes and the art of lifestyle objects scattered throughout create a warm and welcoming atmosphere.

It’s a place where people can meet and share, where visitors can immerse themselves in the world of the Longchamp brand while enjoying a cup of coffee or tea.

A LEATHER FLOWER SHOP, BY POLÈNE

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Polène, the French leather goods brand, is continuing to redefine retail codes with its ephemeral ‘Fleuriste-Maroquinerie’ boutique, open until 26 July 2025 at 67 rue Montmartre in Paris.

A new retail concept: floral leather goods

The Fleuriste-Maroquinerie boutique stands out for its original offer: flowers sculpted from leather scraps, overcycled and assembled by hand by craftsmen in Ubrique, Spain. This initiative is part of an eco-responsible approach that promotes traditional craftsmanship while reducing waste. Visitors can compose their own bouquets by combining these leather flowers with dried plants, creating unique compositions.

A coherent and ambitious retail strategy

This ephemeral boutique is part of Polène’s retail strategy, which favours carefully designed spaces that are veritable showcases for its collections. True to its DNA, Polène is banking on minimalist design and a meticulous customer experience. Each boutique is designed as a place for sensory discovery, where products are showcased in a refined, uncluttered setting.

With this boutique, Polène is once again demonstrating its ability to innovate and surprise. This ephemeral concept is a perfect illustration of the brand’s strategy: combining creativity, craftsmanship and a commitment to eco-responsibility to offer a unique and memorable customer experience.

THE MAHFOUF POP-UP HOTEL AT THE BHV!

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French influencer and businesswoman Léna Situations arrives at BHV with her Hôtel Mahfouf brand.

From April 5 to 27, Léna Mahfouf, aka Léna Situations, transforms the BHV Marais into a hybrid between boutique, café and immersive experience with her XXL pop-up: “Le Bazar de l’Hôtel Mahfouf”. A nod to the famous Bazar de l’Hôtel de Ville, and a new step for the lifestyle and fashion brand she launched in 2022.

On site, Hôtel Mahfouf doesn’t do things by halves: six shop windows, two corners, a 125 m² pop-up and even a coffee shop on the 3rd floor, on the theme “Early Check-in, Late Checkout”.

Each pop-up launched by Léna Situations has its own unique immersive universe, like a little world in its own right. She doesn’t just sell clothes: she tells a story around her brand, with concepts that are always well thought-out and highly visual (La Piscine, La Boîte Postale, Room 14, etc.). Her pop-ups are conceived as moments to experience, not just sales spaces. People come to buy as much as to take a photo, enjoy a moment with friends, or feel “in the universe” of Léna.

AMI MARAIS BOUTIQUE JOINS FORCES WITH LOCAL BUSINESSES

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To mark its arrival in the Marais, AMI is launching a series of initiatives rooted in the local spirit.

With the opening of its flagship store at 96 rue de Turenne, the company founded by Alexandre Mattiussi is strengthening its ties with the neighbourhood by teaming up with four iconic brands. Cafes, artisan bakeries, florists and greengrocers are all decked out in the AMI colours, offering new experiences and special-edition creations.

The bistro Le Progrès is adopting the brand’s famous stripes on its napkins and parasols, while Petite Île, a Franco-Taiwanese bakery, is dressing up its breads and sweets in exclusive packaging. O’Fleurs d’Églantine, a committed florist, has designed a bouquet inspired by AMI, and Jardin des Délices has revamped its stalls with a dedicated visual identity. This AMI-style celebration pays tribute to the energy of the Marais and the people who bring it to life every day.

At the same time, AMI is presenting Chemin-Croisé, a book by photographer Olivier Kervern, which paints a sensitive portrait of the district through its inhabitants and iconic landmarks. A limited edition of the book will be available from 12 April in the shop and on display at the Yvon Lambert bookshop until 20 April. Finally, an interactive game entitled L’AMI du quartier invites the curious to explore the streets of the Marais in search of hidden illustrations by Alexandre Mattiussi.