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CIRCLE SPORTSWEAR OPENS ITS FIRST STORE IN PARIS

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Founded in 2020 by Frenchmen Alex Auroux and Romain Trebuil, Circle Sportswear is the perfect combination of sports and eco-responsibility.

Circle Sportswear was created to give real meaning to circular economy. Some of their garments are made from plastic bottles first collected on the Italian coast, processed in Turin and then woven in Bourgoin-Jailleu before being assembled in Porto.

«  Our aim is to be as close as possible to our community. We want the soul of the boutique to mingle here with the energy of the Circle teams to create an environment conducive to creativity, listening to runners’ expectations and innovation, to have a stronger impact on the future of running. »

Romain Trébuil, co-founder and CEO of Circle Sportswear

Circle Sportswear is based on 5 pillars of circular economy: eco-design, local production, business model (based on pre-orders for launches), logistics and packaging (no cargo or air delivery, bike delivery in Paris…) as well as recycling and upcycling. Through this circular business model, Circle is committed to offering technical and sustainable innovations to runners. The aim is to bring about a profound transformation in the sports industry.

“The new HQ for committed runners”, Circle Sportswear has opened its first permanent boutique in Paris République. This hybrid of retail outlet and team workspace already perfectly represents the brand. A simple, minimalist boutique with upcycled furnishings, materials. This boutique targets perfectly its consumers with ethical values.

Rue de Marseille, 75010 Paris
Open daily from 11am to 7pm
Sundays from 2pm to 7pm

LE CARTEL, THE BOUTIQUE THAT COMBINES ART AND FASHION

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Discover THE Marais boutique that combines art and fashion in one place.

Montreal-based Frenchman Pierre Sauvage founded Le Cartel in 2015. It was his passion for art and love of fashion that motivated him to create his textile brand. His speciality? Collaborating with different artists to offer a variety of universes. Drawing, painting, street art, graphic design, photography and tattooing… Le Cartel defines itself as an artistic collective that brings together talent and creativity of all kinds.

It was on a sunny afternoon that the Lemens & Partners team stumbled across this address. Opened in April 2024 in the Marais district, it is the first for the brand to be based internationally. To celebrate, Le Cartel is offering its visitors a collection called ‘PARIS EST UNE FÊTE’, a collaboration between 24 Parisian artists.

Big and bright, the shop quickly caught our eye. With posters displayed throughout the space, a large corner sofa on the 2nd floor and a shelf filled with bottles of wine designed by artists… We immediately felt at home.

Part clothing shop, part urban art gallery, Le Cartel’s retail space is simple and uncluttered. The colours of the paintings and clothes decorate the shop. The atmosphere is modern with the simple furniture, fresh with the white walls and pop with the urban art creations. We recommend a visit!

97 rue de Turenne, 75003 Paris
Open 7/7 from 11.30am (11am at weekends) to 7.30pm (8pm on Saturdays and 6pm on Sundays)

RESPIRE, THE POP-UP THAT GIVES YOU SOME FRESH AIR

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The French cosmetics brand Respire invites us to discover its own world in their new pop-up, in the Marais district of Paris until Christmas. If you need any gift ideas…

Founded in 2018 by Justine Hutteau and Thomas Méheut, Respire first made a name for itself with its natural deodorants, in pots of yellow, blue, green and red colors. Building on its success, the brand has expanded to offer new ranges of skin care products. Until Christmas, Respire invites you to rue Sainte-Croix-de-la-Bretonnerie to discover its entire skincare universe, including their Hydratation Intense range.

The Lemens & Partners team went to explore this new ephemeral boutique, just for you! Right from the front, you’re immersed in the serene blue of Respire. The boutique window also features a bubble displaying their moisturizing gel cream, the flagship product of their new Hydration Intense range.

With the blue on every wall of the pop-up, the colorful, uncluttered packaging, the layout of the products making it easy for customers to get in and out… Once inside, it’s easy to understand the brand’s message: simplicity and efficiency are the order of the day. On the right-hand wall, you’ll find all the brand’s iconic deodorants, and on the left, all the products in their new range. The products are placed in such a way as to make it easy to understand the steps to follow for a good moisturizing routine.

The sales assistants take great care of visitors. They listen to their customers’ needs and take the time to respond and advise, adapting to each person’s individual requirements.

It’s our community that makes all the difference. It’s what has helped us develop our products from the start.

Justine Hutteau, co-fondatrice et CEO de Respire

Respire is a proud and ambitious brand, which is growing with its community (created in 2018 thanks to crowdfunding and today has created a “Respire Running Club”) and which wants to be collective, with loyal customers who participate in its constant evolution.

38 rue Sainte-Croix-de-la-Bretonnerie, 75004 Paris
Open from 10:30 am to 7:30 pm (Saturday 8pm)

@lemensandpartners

YEPODA, WHEN K-BEAUTY COMES TO PARIS

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Did you know that Yepoda ( 예쁘다) means ‘Pretty’ in Korean?

A Berlin-based brand made in South Korea, Yepoda was founded in 2020 by Sander Joonyoung and Veronika Strotmann with the aim of making Korean skincare more accessible and recognised in Europe.

For the first time, the K-beauty brand is setting up shop in Paris, in the heart of the Marais district, until 29 December 2024. The Lemens & Partners team went to take a look at the pop-up for you!

As soon as you arrive at the address, you are immediately surrounded by the world of K-Beauty. The space is laid out to offer a complete beauty experience, inviting visitors to explore every nook and cranny. The upper level is dedicated to a free skin diagnosis with a photo booth where you can take souvenir pictures.

There are illuminated pedestals throughout the boutique, carefully displaying some of their flagship products. Signs numbered 1 to 5 indicate the steps and products for a good skincare routine. The sales staff are very approachable and attentive to customers’ needs. You are tempted after discovering and testing to leave with a product.

Yepoda isn’t just a K-Beauty brand, it’s also committed to the environment by manufacturing vegan and eco-responsible products. Created in South Korea, their face care products are made from the finest active and natural ingredients. Their eco-friendly approach extends towards packaging solutions with the aim of sustainability, without compromising quality or eco-responsibility.

“Taking care of your skin should never be at the expense of our earth – so every Yepoda product has been created with the well-being of our Planet in mind.”

Sander Joonyoung & Veronika Strotmann
founders of Yepoda.

98 rue de Turenne, 75003 Paris
Open until 29 December (except public holidays), from 10am to 8pm

@lemensandpartners

DISCOVER H&M’S FUTURISTIC POP UP IN PARIS

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Until 31 December 2024, H&M is opening the doors of its new Parisian pop-up in the heart of the Marais district.

The Swedish brand is coming to France to present its fashion laboratory. It’s a surprising short-term boutique that breaks away from the brand’s usual codes.
On the menu: the Fall/Winter collection, beauty products, chic and sporty capsules collections, second-hand goods and a futuristic decor.

Designed by the American studio Perron-Roettinger, this immersive 850m2 pop-up makes its mark with an omnipresent red theme, the signature colour of the H&M brand. As soon as you enter, you are quickly captured by minimalist atmosphere of the set design, with mannequins in the centre of the corridor. A Paris 2024 fashion week effect!

The exclusive capsules are then delicately displayed on a glass case.

Upstairs, you’ll find a second-hand ‘H&M Pre Loved’ collection, a make-up and beauty range, a sports capsule collection, a children’s capsule and an ‘H&M Studio’ collection.

The ephemeral boutique is a great success. The location is unusual, and respects a laboratory theme with its white floors and walls. The red colour works perfectly well to highlight the brand’s products.

Galerie Joseph
116 Rue de Turenne, 75003 Paris
Open until 31 December

@lemensandpartners

A LOOK BACK AT A RETAIL VISIT WITH GALERIES LAFAYETTE IN LONDON

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Every year, Galeries Lafayette runs the La Fabrique programme, an incubator for young talent, to develop retail topics. Every year, they choose Lemens & Partners as their partner to spend 2 days in London discovering market trends!

Organised with the aim of enriching a strategic and innovative vision of the future of department stores and concept stores, this annual retail tour with Galeries Lafayette is an opportunity for us to show them the latest retail trends. For two days, we’ll be showcasing unique concepts in the best areas of London.

London, the epicentre of retail, is witnessing the emergence of exciting trends that are redefining the shopping experience. With the rise of omnichannel commerce, retailers are integrating online and physical platforms, offering consumers a seamless experience. Pop-up stores, which allow brands to test new concepts without long-term commitment, are flourishing in areas such as Shoreditch and Covent Garden.

At the same time, sustainability is taking centre stage, with a growing demand for ethical and eco-friendly products. Retailers are innovating by promoting transparent practices and adopting recycling initiatives.

To conclude, the importance of the customer experience continues to grow, with shops offering interactive events and community spaces, making each visit unique and memorable. These trends point to an ever-evolving sector, where innovation and social responsibility intertwine to shape the future of London retail.

As a world leader in retail, London has evolved rapidly to adapt to changing consumer expectations. It combines a rich history with constant innovation, attracting luxury brands and daring start-ups.

Mayfair – Covent Garden – Soho – Sloane Square – Chelsea – Marylebone – Oxford Circus