Did you know that Yepoda ( 예쁘다) means ‘Pretty’ in Korean?
A Berlin-based brand made in South Korea, Yepoda was founded in 2020 by Sander Joonyoung and Veronika Strotmann with the aim of making Korean skincare more accessible and recognised in Europe.
For the first time, the K-beauty brand is setting up shop in Paris, in the heart of the Marais district, until 29 December 2024. The Lemens & Partners team went to take a look at the pop-up for you!
As soon as you arrive at the address, you are immediately surrounded by the world of K-Beauty. The space is laid out to offer a complete beauty experience, inviting visitors to explore every nook and cranny. The upper level is dedicated to a free skin diagnosis with a photo booth where you can take souvenir pictures.
There are illuminated pedestals throughout the boutique, carefully displaying some of their flagship products. Signs numbered 1 to 5 indicate the steps and products for a good skincare routine. The sales staff are very approachable and attentive to customers’ needs. You are tempted after discovering and testing to leave with a product.
Yepoda isn’t just a K-Beauty brand, it’s also committed to the environment by manufacturing vegan and eco-responsible products. Created in South Korea, their face care products are made from the finest active and natural ingredients. Their eco-friendly approach extends towards packaging solutions with the aim of sustainability, without compromising quality or eco-responsibility.
“Taking care of your skin should never be at the expense of our earth – so every Yepoda product has been created with the well-being of our Planet in mind.”
Sander Joonyoung & Veronika Strotmann
founders of Yepoda.
98 rue de Turenne, 75003 Paris
Open until 29 December (except public holidays), from 10am to 8pm