Lemens&Partners

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jeux olympiques

CIRCLE SPORTSWEAR OPENS ITS FIRST STORE IN PARIS

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Founded in 2020 by Frenchmen Alex Auroux and Romain Trebuil, Circle Sportswear is the perfect combination of sports and eco-responsibility.

Circle Sportswear was created to give real meaning to circular economy. Some of their garments are made from plastic bottles first collected on the Italian coast, processed in Turin and then woven in Bourgoin-Jailleu before being assembled in Porto.

«  Our aim is to be as close as possible to our community. We want the soul of the boutique to mingle here with the energy of the Circle teams to create an environment conducive to creativity, listening to runners’ expectations and innovation, to have a stronger impact on the future of running. »

Romain Trébuil, co-founder and CEO of Circle Sportswear

Circle Sportswear is based on 5 pillars of circular economy: eco-design, local production, business model (based on pre-orders for launches), logistics and packaging (no cargo or air delivery, bike delivery in Paris…) as well as recycling and upcycling. Through this circular business model, Circle is committed to offering technical and sustainable innovations to runners. The aim is to bring about a profound transformation in the sports industry.

“The new HQ for committed runners”, Circle Sportswear has opened its first permanent boutique in Paris République. This hybrid of retail outlet and team workspace already perfectly represents the brand. A simple, minimalist boutique with upcycled furnishings, materials. This boutique targets perfectly its consumers with ethical values.

Rue de Marseille, 75010 Paris
Open daily from 11am to 7pm
Sundays from 2pm to 7pm

BAR & BOUTIQUE, BREITLING AWAITS YOU

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Breitling intends to maximise its visibility by opening a 400 m2 pop-up store on the popular Champs-Elysées avenue during the Paris 2024 Olympic Games.

While awaiting the completion of work on their next address on the Champs-Elysées, Breitling is decorating the walls of the former Levi’s boutique. Divided into 3 floors, this shop for the Swiss brand invites us to take our time and immerse ourselves in its iconic universe. Greeted by an agent, we face a staircase that invites us to discover the basement.

Once downstairs, you feel right at home. Like a club that welcomes its members, Breitling offers a variety of areas for entertainment and relaxation. On one side, we have a lounge with armchairs, a library, a sofa and a screen. On the other, we have an area dedicated to lifestyle collaboration with Deus Ex Machina. In between, we have a bar-lounge area with a cosy, subdued atmosphere, offering customers refined refreshments.

“The opening of our temporary pop-up on the Avenue des Champs-Élysées is an exceptional opportunity for Breitling to share our passion for watchmaking with the community of watch lovers in Paris.”

Edouard D’Arbaumont , Directeur Général de Breitling Europe du Sud

From the ground floor to the first floor, the luxury brand offers a selection of watches and services such as strap changes. The “Care bar” on the first floor offers Breitling customers a watch repair and/or maintenance service. This initiative once again demonstrates the special attention the brand pays to its customers.

Two motorbikes have also been installed on 2 floors of the boutique in collaboration with Triumph Motorcycles Limited.

This initiative heralds the opening of a permanent shop in 2025, two numbers away, at 78 avenue des Champs-Élysées.

76 avenue des Champs-Elysées, 75008 Paris.
Open until 11 August, from 10.30 am to 6.30 pm

OMEGA INSTALLS A PAVILION IN PARIS BERCY FOR THE 2024 OLYMPIC GAMES

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The Swiss luxury watchmaker invites you to enjoy an immersive experience during the 2024 Olympic and Paralympic Games.

Located in the Parc de Bercy, the luxury brand OMEGA had the brilliant idea of setting up a Pavilion for the 2024 Olympic and Paralympic Games. Free and open to all, the Pavilion allows visitors to immerse themselves recreationally in the world of timekeeping. Like a museum, the brand is showcasing its role as Official Timekeeper of the Olympic and Paralympic Games since 1932.

Right from the start of the queue outside the Pavilion, OMEGA recounts the highlights of its history with the Olympic and Paralympic Games. A powerful legacy which today celebrates its 92nd year of partnership.

Latest-generation innovations

Once inside, a hostess welcomes us and explains how some of OMEGA’s most important timekeeping equipment works, with key figures. We are then invited to watch an introductory film about the brand.

Throughout the tour, we discover the major innovations of this official partnership. We start with an immersive “Race of Champions” experience where everyone can test their sprinting skills. Thanks to a 10m running track and a simulated stadium, participants can experience the race for themselves. Once placed on real starting blocks, they can virtually compete with real athletes and compare their times.

OMEGA then uses Artificial Intelligence to produce a video and publish it on social networks.

From the electronic start gun to the new Scan’O’vision ultimate photofinish camera and the Dernier Tour bell, OMEGA is dedicating a wall to their timing innovations.

“Throughout its history, OMEGA has always been a pioneer as the Official Timekeeper of the Olympic Games”

Alain Zobrist, directeur général d’OMEGA Timing.

An immersive experience

The experience continues with swimming-related innovations. You first dive under the water of a pool to discover underwater technologies before trying out diving innovations. From Michael Phelps to Léon Marchand, OMEGA also highlights their greatest ambassadors through biographies in lockers and videos.

The Omega Pavilion is open to the public from 10am to 10pm every day of the Olympic and Paralympic Games. This includes the dates 27 July to 11 August and 28 August to 8 September 2024. Admission is free of charge.