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CIRCLE SPORTSWEAR OPENS ITS FIRST STORE IN PARIS

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Founded in 2020 by Frenchmen Alex Auroux and Romain Trebuil, Circle Sportswear is the perfect combination of sports and eco-responsibility.

Circle Sportswear was created to give real meaning to circular economy. Some of their garments are made from plastic bottles first collected on the Italian coast, processed in Turin and then woven in Bourgoin-Jailleu before being assembled in Porto.

«  Our aim is to be as close as possible to our community. We want the soul of the boutique to mingle here with the energy of the Circle teams to create an environment conducive to creativity, listening to runners’ expectations and innovation, to have a stronger impact on the future of running. »

Romain Trébuil, co-founder and CEO of Circle Sportswear

Circle Sportswear is based on 5 pillars of circular economy: eco-design, local production, business model (based on pre-orders for launches), logistics and packaging (no cargo or air delivery, bike delivery in Paris…) as well as recycling and upcycling. Through this circular business model, Circle is committed to offering technical and sustainable innovations to runners. The aim is to bring about a profound transformation in the sports industry.

“The new HQ for committed runners”, Circle Sportswear has opened its first permanent boutique in Paris République. This hybrid of retail outlet and team workspace already perfectly represents the brand. A simple, minimalist boutique with upcycled furnishings, materials. This boutique targets perfectly its consumers with ethical values.

Rue de Marseille, 75010 Paris
Open daily from 11am to 7pm
Sundays from 2pm to 7pm

LE CARTEL, THE BOUTIQUE THAT COMBINES ART AND FASHION

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Discover THE Marais boutique that combines art and fashion in one place.

Montreal-based Frenchman Pierre Sauvage founded Le Cartel in 2015. It was his passion for art and love of fashion that motivated him to create his textile brand. His speciality? Collaborating with different artists to offer a variety of universes. Drawing, painting, street art, graphic design, photography and tattooing… Le Cartel defines itself as an artistic collective that brings together talent and creativity of all kinds.

It was on a sunny afternoon that the Lemens & Partners team stumbled across this address. Opened in April 2024 in the Marais district, it is the first for the brand to be based internationally. To celebrate, Le Cartel is offering its visitors a collection called ‘PARIS EST UNE FÊTE’, a collaboration between 24 Parisian artists.

Big and bright, the shop quickly caught our eye. With posters displayed throughout the space, a large corner sofa on the 2nd floor and a shelf filled with bottles of wine designed by artists… We immediately felt at home.

Part clothing shop, part urban art gallery, Le Cartel’s retail space is simple and uncluttered. The colours of the paintings and clothes decorate the shop. The atmosphere is modern with the simple furniture, fresh with the white walls and pop with the urban art creations. We recommend a visit!

97 rue de Turenne, 75003 Paris
Open 7/7 from 11.30am (11am at weekends) to 7.30pm (8pm on Saturdays and 6pm on Sundays)

NIKE, THE HOUSE OF INNOVATION STRIKES AGAIN

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‘Balling out’, Nike’s innovative new façade on the Champs-Elysées.

Nike has surprised us once again with a new spherical façade overlooking the Champs-Elysées. Bold and innovative, Nike lives up to its name as the House of Innovation.

With its striking, original and intriguing design, the Nike facade is like a work of art. More than a product brand, Nike is selling a way of life. It is clear that the brand wishes to target a more luxurious and upmarket clientele. They don’t just want to sell a product, they want to sell the whole experience.

Nike House of Innovations
79 Avenue des Champs-Elysées, 75008 Paris
Open 7 days a week from 10am to 9pm – 8pm on Sundays

MELISSA FRIZZANTE, THE TOTALLY IMMERSIVE POP-UP

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Brazilian brand Melissa, known for its comfortable, water-resistant plastic shoes, is inviting us to enjoy a 100% sensory experience.

To present the three new colours of its famous ‘Possession‘ jelly shoe, Melissa has created a totally immersive pop-up shop in the heart of the Marais district in Paris.

Created and designed by the branding and retail agency Carré Basset, the pop-up store is a real eye-catcher, with its pop colours, Instagrammable set design and refreshingly colorful drinks bar.

A sensory journey

Located at Heureux les curieux, a unique space designed for brands to temporarily occupy the walls, the Brazilian brand has created a unique universe for itself.

From the moment we enter, we are taken on a journey that awakens our 5 senses. First of all, there’s the eye-popping store design. Pink, red and purple bubbles have been placed all over the shop to promote the soda theme. There are also fridges displaying Possession pairs and fake takeaway drinks with the brand’s logo.

As well as seeing the bubbles, you can hear them pop. In keeping with the soda theme, the sound of bubbles bursting is broadcast throughout the shop, making this an immersive experience for the ears too. Then it’s the sense of smell and taste that are put to the test during this experience.
A Jelly Bubble bar is available to serve you, free of charge, three sparkling drinks created for the occasion. The “Jelly Spritz“, the “Watermelon Haze” and the “Don’t Worry be Berry“, these refreshing drinks are reminiscent of the brand’s DNA fragrance “Tutti-Frutti”. The theme of bubbles is echoed in the chewing gum flavour of these soft drinks.

A real treat for the taste buds!

The jelly-like texture of Melissa’s jelly shoes also appeals to the sense of touch. The Lemens team was particularly touched by the kindness and generosity of the sales staff, who offered key rings in the shape of the shoe.

Retail at the service of marketing

Through this ephemeral boutique, the Brazilian brand is demonstrating the importance of brand image. The idea behind this concept is not to sell the shoes, but to get into the hearts of the buyers. Due to this totally immersive, Instagrammable pop-up, the gamble has paid off!

23 rue du Pont aux Choux, 75003 Paris
Open until 22 August, 11am to 7pm

DISCOVER THE ON FLAGSHIP, ON CHAMPS-ELYSÉES

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On Running on the Champs-Elysées is over 1,500m², 3 floors and a symbol of ambition.

Warmly greeted by the sales staff waiting at the front door, we quickly discover a spacious, uncluttered boutique. With its reputation for innovation, On is once again bringing its creative vision to life in this shop with its modern design. For their largest shop on the world’s most beautiful avenue, the Swiss brand drew inspiration from the city’s textures and materials to design the shop. Founded on and for the running culture, On quickly made its mark on the sportswear market with its cloud soles. It’s an unprecedented innovation that’s perfectly suited to the sometimes tough Parisian cobbles. Challenge accepted!

‘The Avenue des Champs-Elysées is a legendary location for Parisians and tourists from all over the world. This space allows us to exhibit a wide range of collections, and we have placed particular emphasis on design, a new vector for presenting our range of clothing’.

Diana Dowling, head of retail design chez On Running.

Spread over 3 levels, the ground floor welcomes visitors with capsule collections, limited editions and collaborations. Currently on display are pieces selected by the multi-talented artist and current brand ambassador Zendaya. There are also items created for the Paris 2024 Olympic Games. The space is very large, and the colours and materials are industrial, highlighting the brand’s products.

Like an exhibition, the basement showcases running. The first thing you notice is the sober, functional design. The metal cupboards highlight the pairs of shoes. Mannequins dressed in sportswear are running. The shoes are broken down to explain the different materials and techniques that make this brand so unique.

The tennis court and lifestyle space is on the second floor, accessible via a staircase or by lift. With Roger Federer as a minority shareholder in the Swiss brand, On is aiming high and hitting the sportswear market hard. This powerful partnership takes pride of place on the first floor, where Roger’s tennis products are on display.

Out of curiosity, the Lemens team tried on these famous cloud shoes. We quickly realised why we were seeing so much of them on people’s feet… Challenge accomplished!

65-67 avenue des Champs-Élysées, 75008 Paris
Open Monday to Saturday from 10am to 9pm, and Sunday from 10am to 8.30pm.

LOUIS VUITTON ON THE CHAMPS-ELYSÉES CELEBRATES THE PARIS 2024 OLYMPIC GAMES

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For the Paris 2024 Olympic and Paralympic Games, Louis Vuitton is decorating the facade of its Paris flagship store for the event.

LVMH, premium partner of the 2024 Games, is celebrating this unprecedented collaboration by displaying the Louis Vuitton monogram in the colours of the Paris Games.

Renowned for its increasingly innovative and spectacular sets and scenography – notably its installation with Japanese artist Yayoi Kusama – Louis Vuitton is marking the return of this international event to the City of Lights.

101 Avenue des Champs-Elysées, 75008 Paris
Open 7 days a week
10am – 8pm except Fridays at 6pm