A few weeks ago, the French brand Lancaster marked a new step in its retail development with the opening of Lancaster Le Café, located at 4 Rue des Pyramides, in the heart of Paris’s 1st arrondissement. A strategic location where shops, offices and tourist flows meet every day.
Lancaster’s culinary offering remains deliberately simple and contemporary: matcha, lemonade and handcrafted desserts. A short but high-quality menu.
The space is bright, minimalist and true to Lancaster’s aesthetic. It’s a place where you can stop for a few minutes, work, chat or simply take a break before or after shopping. The café is directly integrated into the boutique, creating a hybrid environment where visitors move seamlessly from shopping to a coffee break.
By providing a relaxing space within the boutique itself, the brand offers Parisians a new way of experiencing its universe, softer, more accessible, and perhaps more memorable. It’s a way of embedding its presence even more firmly into the daily lives of its customers.
Lancaster is shifting towards a retail-hospitality approach, transforming its boutique into a living, social space.
This café keeps customers within the Lancaster world, strengthening engagement and attachment to the brand. It’s an experience that visitors remember, photograph and share.
Practical information:
Address: 4 Rue des Pyramides, 75001 Paris
Monday: Closed
Tuesday: 10am – 18pm
Wednesday: 10am – 18pm
Thursday: 10am – 18pm
Friday: 10am – 18pm
Saturday: 10am – 18pm
Sunday: 10am – 18pm