Infiniment Coty Paris, the luxury fragrance brand, opened its first ephemeral boutique in the Marais district last March.
In 1904, the precursor of modern perfume industry, François Coty, created his first official fragrance: La Rose Jacqueminot. 120 years later, Coty Group CEO Sue Nabi and Nicolas Vu are paying tribute to the brand by opening their first Parisian boutique.
The Lemens & Partners team set out to discover this immersive pop-up in the heart of the Marais district. It was through a conceptual and innovative boutique that we were able to enjoy a sensory experience.
The boutique welcomes its visitors with a field of large white flowers with a variety of light scents. From left to right, the curious can appreciate the scent of each flower by approaching the pistils.
The experience continues in the back store, where walls are painted in a resplendent Matisse blue, highlighting the bottles and the artcycling works that the brand promotes. This contemporary artistic movement aims to transform recycled materials into innovative and engaging works of art. At Infiniment Coty, it’s their bottles that they’ve reused by asking artists from the 1-54 African Contemporary Art Fair to upcycle them.
The brand also stands out due to the molecule called “Aura”. Molecular Aura – made from an organic molecule derived from sugar – their proprietary technology, extends the signature of each fragrance for up to 30 hours. A real innovation in haute parfumerie.
5 Rue des Blancs Manteaux, 75004 Paris
Shop open Tuesday to Sunday
11am to 7pm.