HAVAIANAS OPENS UP A POP-UP SHOP ON CHAMPS-ELYSÉES

Known the world over for its colourful rubber flip-flops, Brazilian brand Havaianas is taking to the Champs-Elysées for the summer.



A sculpture made of flip-flops representing the sun, a giant screen showing images of Copacabana and a room for the season’s top collection… Havaianas is planning to take visitors on a journey through its new pop-up with a beach atmosphere.

Designed by StudioXag, this pop-up welcomes shoppers in a very summery atmosphere. With jute ropes, bamboo, mini deckchairs and palm trees, Havaianas has brought “Brazilian beaches to Parisian streets” – StudioXag.


Creating a colourful oasis, reminiscent of effortless Brazilian beach clubs, we supported Havaianas in elevating their heritage in-store for a brand new pop-up along the Champs-Elysées

StudioXag

The shop’s natural tones and textures deliberately highlight the different colours of flip-flops to dress up the space. The aim of this collaboration between the studio and the brand is to elevate Havaianas through an eco-responsible, immersive and relaxing boutique.

Firstly, eco-responsible because the boutique was created by a B Corp-certified studio. Immersive secondly, thanks to a room designed specifically to showcase capsule collections with brand such as Farm Rio, Dolce & Gabbana and their own capsule.

Lastly, a relaxing area where visitors can unwind on comfortable mattresses and cushions, with a view of Brazilian beaches projected on the big screen.



33 avenue des Champs-Élysées
Open Monday to Sunday
10am to 9pm – until 31 August.