At the end of November 2025, Vans opened a new store in Le Marais, at 14 rue du Temple. This famous Paris area is known for fashion and culture. With this new location, the California brand shows a new vision of retail: more about experience, community, and culture.
On Thursday, November 22, during Men’s Fashion Week, Vans organized a special event that caught a lot of attention. The brand hosted an exclusive giveaway and invited SZA, a major American artist (singer and songwriter), who has also been the artistic director of Vans since last summer. The event was a big success, both in the media and with the public, showing Vans’ strong ability to create excitement and engagement.
The store is almost 300 square meters and includes a large courtyard where events, meetings, and performances can take place. The design reflects Vans’ identity, inspired by skateparks, with raw materials and simple shapes.
The experience is enhanced by digital screens and lifestyle visuals that tell the brand’s story and highlight its cultural roots in skateboarding, music, and street culture. This is not just a store, you step into the Vans universe.
Beyond selling products, the store is designed as a real living space and a place for cultural expression. A rich program of events brings together creative communities, artists, and fans of the brand.
This is the only store in France offering the OTW by Vans collections, positioned at a higher-end level, as well as prestigious collaborations, such as the recent one with Valentino, released just two weeks ago.
The store is a community store, the second one in Europe after London. This choice clearly shows Vans’ ambition to make Paris a key city in its European strategy.
With this new store in Le Marais, Vans confirms a strong retail strategy: turning the store into a place to live, meet, and share culture, rather than just a place to shop. This approach matches today’s consumer expectations, focused on meaning, experience, and human connection.
Vans does not only sell products. The brand tells a story, builds a community, and strengthens its cultural presence in the heart of Paris.
Vans – 14 rue du Temple, Paris 4e
Monday to Saturday : 11am – 7.30 pm
Sunday : 12pm – 7pm