To mark its 75th anniversary this summer, the sports label behind Asics is taking up residence in a private location in Paris.
This year marks the 75th anniversary of Onitsuka Tiger. And what better way to celebrate its anniversary on the most beautiful avenue in the world? Art exhibitions linked to Japanese culture, a gourmet corner led by Michelin-starred chef Yoji Tokuyoshi, the presentation of rare and cult models of the Asics shoe… Until August 17, the Japanese brand invites you to come and celebrate their anniversary with them.
For this anniversary, Onitsuka Tiger made its mark. First with a collaboration with the manga Astro Boy. Then with an appearance at Milan Fashion Week, and now with its magnificent mansion in Paris (before opening a future flagship store at the same address in 2025).
The hotel displays shoes retracing the history of Onitsuka’s cult sneakers (thanks Kill Bill), as well as a photographic retrospective and an installation of the thoughts of Kihachiro Onitsuka, the founder of Asics.
25 avenue des Champs-Elysées, 75008 Paris.
Open until 17 August from 11am to 3pm