The Swiss luxury watchmaker invites you to enjoy an immersive experience during the 2024 Olympic and Paralympic Games.
Located in the Parc de Bercy, the luxury brand OMEGA had the brilliant idea of setting up a Pavilion for the 2024 Olympic and Paralympic Games. Free and open to all, the Pavilion allows visitors to immerse themselves recreationally in the world of timekeeping. Like a museum, the brand is showcasing its role as Official Timekeeper of the Olympic and Paralympic Games since 1932.
Right from the start of the queue outside the Pavilion, OMEGA recounts the highlights of its history with the Olympic and Paralympic Games. A powerful legacy which today celebrates its 92nd year of partnership.
Latest-generation innovations
Once inside, a hostess welcomes us and explains how some of OMEGA’s most important timekeeping equipment works, with key figures. We are then invited to watch an introductory film about the brand.
Throughout the tour, we discover the major innovations of this official partnership. We start with an immersive “Race of Champions” experience where everyone can test their sprinting skills. Thanks to a 10m running track and a simulated stadium, participants can experience the race for themselves. Once placed on real starting blocks, they can virtually compete with real athletes and compare their times.
OMEGA then uses Artificial Intelligence to produce a video and publish it on social networks.
From the electronic start gun to the new Scan’O’vision ultimate photofinish camera and the Dernier Tour bell, OMEGA is dedicating a wall to their timing innovations.
“Throughout its history, OMEGA has always been a pioneer as the Official Timekeeper of the Olympic Games”
Alain Zobrist, directeur général d’OMEGA Timing.
An immersive experience
The experience continues with swimming-related innovations. You first dive under the water of a pool to discover underwater technologies before trying out diving innovations. From Michael Phelps to Léon Marchand, OMEGA also highlights their greatest ambassadors through biographies in lockers and videos.
The Omega Pavilion is open to the public from 10am to 10pm every day of the Olympic and Paralympic Games. This includes the dates 27 July to 11 August and 28 August to 8 September 2024. Admission is free of charge.