From 16 October to 11 November 2025, Marc Jacobs unveils JOY, a pop-up that transforms the space into a vibrant bubble of colour, art and whimsy. A monumental turquoise-blue structure, resembling an oversized flower, opens like a portal at the entrance of Galeries Lafayette Haussmann.
At the heart of this installation, the brand presents an exclusive capsule collection designed in collaboration with three leading contemporary artists: David Shrigley, Derrick Adams and Hattie Stewart. Their distinctive graphic languages bring a boldly artistic dimension to each piece. Clothing, bags, trainers and skateboards become playful, joyful canvases for expression.
The scenography plays a central role in the experience: organic shapes, vivid colours and stylised canine mascots create a playful environment designed to catch the eye and encourage interaction. More than a simple retail space, the pop-up behaves as an immersive installation where shopping blends seamlessly with art and emotion. Additional collaborations with Converse, SHUT, Moleskine, Crayola and Maxbone extend this spirit of collective creativity, helping to build a coherent ecosystem around the theme of joy.
Visitors encounter a truly compelling experience: a space with strong narrative value, capable of engaging the public well beyond the act of purchase. JOY reaffirms Marc Jacobs’ ambition to turn the pop-up into a creative playground where fashion is expressed with humour, freedom and exuberance.
Located within the already highly frequented Galeries Lafayette Haussmann, the brand maximises its visibility by prioritising emotion, scenography and interaction over a traditional product-led display.