FASHION BRAND AMI Paris CREATES A BEACH ON THE ROOFS OF PARIS

Deckchairs, white and blue striped wooden cabins, a lighthouse… AMI’s beach has brought Deauville to the rooftops of Paris. And not just any rooftops!


What better rooftop than that of Galeries Lafayette to install a roof terrace in the heart of Paris? Alexandre Mattiussi‘s brand has truly created a beach overlooking a sea of Parisian rooftops.

On this beach you can enjoy an ice cream, admire the view from a deckchair, buy souvenirs… A real trip without leaving Paris!



Inside the shop, two other immersive pop-ups – one in the Men’s area, the other in the Women’s area – will showcase the capsule collection created for the occasion. Called La Plage AMI, the collection is made up of unisex ready-to-wear pieces in blue, white and red.



40 Boulevard Haussmann, 75009 Paris
Open until 2 September