Heetch, the French taxi driver platform renowned for its offbeat approach and affordable fares, has launched a first-of-its-kind initiative in Paris in June 2025: an ephemeral bar located at 13 rue du Faubourg Saint-Denis, in the 10ᵉ arrondissement, taking over the former Le Sully establishment. Called ‘Heetch Bar’, this venue stands out for its promise: to offer a friendly and affordable experience, without promotional gimmicks.
An unexpected collaboration with Le Sully
The opening of the Heetch Bar in the former Le Sully establishment is an innovative and unexpected collaboration. This partnership between a private hire car company and a traditional Parisian bar illustrates Heetch’s desire to extend its universe and strengthen its presence in the daily lives of Parisians. By transforming an iconic venue into a modern, accessible space, Heetch is redefining the codes of urban hospitality.
The Heetch Bar doesn’t just offer attractive prices; it also has a friendly atmosphere. Customers can enjoy a welcoming terrace, a relaxed atmosphere, card games, goodies, scratch tickets and a participatory playlist. The aim is to recreate a “home away from home” feel, in an open and festive environment.
The Heetch Bar, open from June 4 to 30th 2025, is a concrete illustration of Heetch’s commitment to making time with friends accessible to all. This initiative could inspire other brands to explore new forms of collaboration and community involvement. In the meantime, lovers of good deals and conviviality can take advantage of this address unlike any other in the 10ᵉ arrondissement.