Breitling intends to maximise its visibility by opening a 400 m2 pop-up store on the popular Champs-Elysées avenue during the Paris 2024 Olympic Games.
While awaiting the completion of work on their next address on the Champs-Elysées, Breitling is decorating the walls of the former Levi’s boutique. Divided into 3 floors, this shop for the Swiss brand invites us to take our time and immerse ourselves in its iconic universe. Greeted by an agent, we face a staircase that invites us to discover the basement.
Once downstairs, you feel right at home. Like a club that welcomes its members, Breitling offers a variety of areas for entertainment and relaxation. On one side, we have a lounge with armchairs, a library, a sofa and a screen. On the other, we have an area dedicated to lifestyle collaboration with Deus Ex Machina. In between, we have a bar-lounge area with a cosy, subdued atmosphere, offering customers refined refreshments.
“The opening of our temporary pop-up on the Avenue des Champs-Élysées is an exceptional opportunity for Breitling to share our passion for watchmaking with the community of watch lovers in Paris.”
Edouard D’Arbaumont , Directeur Général de Breitling Europe du Sud
From the ground floor to the first floor, the luxury brand offers a selection of watches and services such as strap changes. The “Care bar” on the first floor offers Breitling customers a watch repair and/or maintenance service. This initiative once again demonstrates the special attention the brand pays to its customers.
Two motorbikes have also been installed on 2 floors of the boutique in collaboration with Triumph Motorcycles Limited.
This initiative heralds the opening of a permanent shop in 2025, two numbers away, at 78 avenue des Champs-Élysées.
76 avenue des Champs-Elysées, 75008 Paris.
Open until 11 August, from 10.30 am to 6.30 pm