Polène, the French leather goods brand, is continuing to redefine retail codes with its ephemeral ‘Fleuriste-Maroquinerie’ boutique, open until 26 July 2025 at 67 rue Montmartre in Paris.
A new retail concept: floral leather goods
The Fleuriste-Maroquinerie boutique stands out for its original offer: flowers sculpted from leather scraps, overcycled and assembled by hand by craftsmen in Ubrique, Spain. This initiative is part of an eco-responsible approach that promotes traditional craftsmanship while reducing waste. Visitors can compose their own bouquets by combining these leather flowers with dried plants, creating unique compositions.
A coherent and ambitious retail strategy
This ephemeral boutique is part of Polène’s retail strategy, which favours carefully designed spaces that are veritable showcases for its collections. True to its DNA, Polène is banking on minimalist design and a meticulous customer experience. Each boutique is designed as a place for sensory discovery, where products are showcased in a refined, uncluttered setting.
With this boutique, Polène is once again demonstrating its ability to innovate and surprise. This ephemeral concept is a perfect illustration of the brand’s strategy: combining creativity, craftsmanship and a commitment to eco-responsibility to offer a unique and memorable customer experience.