Alaïa inaugurates its new flagship in the heart of Faubourg Saint-Honoré.
The prestigious Maison Alaïa opens the doors of its new flagship store on rue du Faubourg Saint-Honoré in Paris, a 500 m² space that perfectly embodies the brand’s timeless elegance and artistic innovation. This exceptional space, designed by architects Kazuyo Sejima and Ryue Nishizawa of the renowned Japanese agency SANAA, harmoniously blends modernity and heritage, while paying homage to the DNA of designer Azzedine Alaïa.
The store’s architecture is an invitation to contemplation. With its clean lines and noble materials, the flagship offers an immersive experience, allowing visitors to discover the world of the house in an atmosphere that is both intimate and grandiose. The play of light, the showcasing of the collections and the works of art installed in the space underline the house’s commitment to offering a unique sensory experience.
The first floor houses the ready-to-wear collections, while the more intimate upper floor is dedicated to exceptional pieces, such as accessories and bespoke creations. A large terrace also offers a breathtaking view over the rooftops of Paris, adding a further touch of refinement to this exceptional location.
This opening marks a new era for Alaïa, true to its desire to assert its identity while looking to the future. This flagship becomes a true meeting place for fashion lovers and the heritage of an iconic designer.
15 rue du Faubourg Saint-Honoré, 75008 Paris.