The French cosmetics brand Respire invites us to discover its own world in their new pop-up, in the Marais district of Paris until Christmas. If you need any gift ideas…
Founded in 2018 by Justine Hutteau and Thomas Méheut, Respire first made a name for itself with its natural deodorants, in pots of yellow, blue, green and red colors. Building on its success, the brand has expanded to offer new ranges of skin care products. Until Christmas, Respire invites you to rue Sainte-Croix-de-la-Bretonnerie to discover its entire skincare universe, including their Hydratation Intense range.
The Lemens & Partners team went to explore this new ephemeral boutique, just for you! Right from the front, you’re immersed in the serene blue of Respire. The boutique window also features a bubble displaying their moisturizing gel cream, the flagship product of their new Hydration Intense range.
With the blue on every wall of the pop-up, the colorful, uncluttered packaging, the layout of the products making it easy for customers to get in and out… Once inside, it’s easy to understand the brand’s message: simplicity and efficiency are the order of the day. On the right-hand wall, you’ll find all the brand’s iconic deodorants, and on the left, all the products in their new range. The products are placed in such a way as to make it easy to understand the steps to follow for a good moisturizing routine.
The sales assistants take great care of visitors. They listen to their customers’ needs and take the time to respond and advise, adapting to each person’s individual requirements.
It’s our community that makes all the difference. It’s what has helped us develop our products from the start.
Justine Hutteau, co-fondatrice et CEO de Respire
Respire is a proud and ambitious brand, which is growing with its community (created in 2018 thanks to crowdfunding and today has created a “Respire Running Club”) and which wants to be collective, with loyal customers who participate in its constant evolution.
38 rue Sainte-Croix-de-la-Bretonnerie, 75004 Paris
Open from 10:30 am to 7:30 pm (Saturday 8pm)
@lemensandpartners